Ways to Optimize Your Website for Higher Search Engine Rankings

Ways to Optimize Your Website for Higher Search Engine Rankings

Follow these recommendations, and watch your website rise the ranks to the top of search-engine results.

#1 Publish relevant content

Quality content is a key component of search engine rankings, and there is no replacement for great content. Quality content produced specifically intended for users expands site traffic, which enhance the site’s authority and importance. Select a keyword phrase for each page and reflect about how your audience might search for that specific page. Afterwards, repeat this phrase various times throughout the page—once or twice in the opening and closing paragraphs and two to four more times throughout the remaining content. Use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases when applicable.

#2 Focus on brand awareness 

Boosting brand awareness is also an important element for increasing a website’s popularity. To have a popular website means that your content needs to be well-liked. Producing brand awareness and growing your website’s popularity is a great method to optimize an asset for higher disposal within search engine results. This could be performed through effective marketing, keyword placement and additional SEO fundamentals

#3 Update your site frequently

Having a company blog will do miracles in completing this task. Google requires proof that your website is currently active. Certainly, you won’t continuously have novel products to promote or updates that need to be integrated with your website; that’s where the blog comes in. You can frequently issue blog posts on the newest topics and trends within your industry, which helps your search engine ranking in the long run.

#4 It’s all about the keywords 

It is essential to include your industry keywords all throughout your site. In order to expand your site’s optimization, you need to incorporate those keywords as much as possible. Nevertheless, the arrangement of those keywords has an enormous part to play in your rankings. You need to incorporate them in titles, descriptions, headings, content, images and their alt text, and URLs/domains. Include keywords naturally or you will be flagged by search engines.

Optimizing your site is vital for better search engine rankings but also for refining your visitors’ experience and your own Web presence. By doing this, your site will be seen as more applicable and widespread for a potential customer’s exploration query. SEO is all about producing a strong Web presence and structuring brand awareness that will be rewarded with greater search results page placement. Successful optimization includes discovering and producing stability between the technical side (for search engines) and the imaginative (for humans) side of things. By discovering this critical balance, your website will be noticed more constructively by search engines and your customers.

9 Amazing Commercials Made by Famous Movie Directors

9 Amazing Commercials Made by Famous Movie Directors

Commercials are great visual storytellers that have the power to captivate an audience, trigger people’s emotions, and greatly influence their buying decisions. This is why they are one of the most popular go-to advertising methods used by brands to market their products.

Coming up with a memorable and effective commercial is a challenging task, and sometimes brands hire famous movie directors and celebrities to help them create something unique. So, let’s look at 9 amazing movie-like commercials that are as captivating as they can possibly be.

#1 Chanel – Chanel N°5 The film

I’m kick-starting this list with a glamorous commercial from Chanel, made for promoting their Chanel N°5 perfume. This is just one of their many beautiful cinematic commercials, two of which I’ve included on this list. It is an advertising masterpiece directed by Australian director Baz Luhrmann, and it tells a story about a forbidden love between a rich and famous celebrity played by Nicole Kidman and a handsome commoner played by Rodrigo Santoro. The wonderful “Claire De Lune” fits perfectly as background music, adding a sad, romantic vibe to the story.

 

#2 Prada – Candy L’Eau

This is a beautiful three-part commercial about Prada’s Candy L’Eau perfume, directed by the incredibly talented director Wes Anderson in collaboration with Roman Coppola. It features Lea Seydoux as a girl who finds herself in a love triangle with two men, who are played by French actors Peter Gadiot and Rodolphe Pauly. The commercial easily connects to the consumers because it recreates the perfume as a real person – the beautiful, sensational Lea Seydoux.

 

#3 H&M – Come together

This is another iconic commercial by Wes Anderson, with stunning visuals, perfect symmetry, pastel colors, and a heartwarming story that resembles his movies. It was filmed for the H&M’s 2016 Christmas Collection campaign and features Adrien Brody as a conductor on a train who tries to cheer up the lone passengers, who because of the bad weather conditions are unable to arrive home on time to join their loved ones for Christmas.

 

#4 Apple – 1984

A list like this one can’t be complete without the legendary Apple Macintosh commercial. Its name and story are based on the famous book by George Orwell – 1984. Ridley Scott is the man behind this timeless masterpiece, which to this day is considered one of the best commercials ever made in the history of advertising.

 

#5 Smirnoff – Smarienberg

This fast-paced commercial made by French director Michel Gondry looks like a scene from an action movie. It features a young lady and her escort being chased through parallel worlds seen through the Smirnoff vodka bottle.

 

#6 IKEA – Lamp

Director Spike Jonze made this clever and funny commercial for the Swedish brand Ikea. He managed to make the viewers feel sad for an ordinary lamp in the beginning of the commercial and then put a hilarious twist in the end.

 

Tips for Creating a Successful Google AdWords Campaign

Tips for Creating a Successful Google AdWords Campaign

Google AdWords is one of the most progressive advertising platforms that allow businesses to have their products and services publicized to potential clients.
In this guide, we demonstrate the most important tips to keep in mind before launching an AdWords campaign.

#1 Perform keyword research

The key element of a successful campaign is recognizing the customer and what they want. If there is a lack of interest in the service or product that is advertised, the campaign will not be successful regardless of the budget. As a result, it’s essential that you know your customers’ wishes and desires before constructing your campaign.

#2 Observe what your competitors are doing

Make sure to identify what your competitors are doing and recognize the landing pages, keywords, and ads that function best and those that do not. Moreover, you can be aware of their keywords too with a competitive intelligence tool called KeywordSpy. It provides you with all of your competitors’ advertising history in an arranged and well-ordered format.

#3 Establish a unique selling proposition

It is essential to have a unique selling proposition that distinguishes you from your competition. There are three motives as to why you need a strong unique selling proposition: it will produce more traffic while keeping unwanted leads at bay, it will increase your conversion rates, and it’s a potential game changer that can reject price comparison shopping. If you’re offering one of a kind products or services, customers won’t think of you as an item but rather as an opportunity. Therefore, make sure to analyze customer shopping patterns, grasp what they like, and observe what they don’t like about your industry.

#4 Use negative keywords

Always make sure to include negative keywords in your targeting. Negative keywords are keywords related to other keywords in the campaign that are not related to what is being advertised. In this way, you can ensure that ads do not show to users who would not find them applicable.

#5 Campaign set up by device type

With the increased usage of mobile phones, there is a great possibility that the majority of the AdWords traffic will come from a mobile device. It’s not recommended to assume that desktop and mobile traffic produce identical results. The best method is categorizing campaigns by device type. This method allows you to manage desktop traffic independently from mobile traffic and to set bids one at a time, produce diverse funnels, and simply track the results by device in order to confirm you’re in complete control of your ROI regardless of device type.

#6 Implement conversion tracking

Setting up conversion tracking is an essential step, and without proper tracking in place, there isn’t a method to trace and promote successful keywords, ads, or keyword themes. Moreover, conversion tracking permits continuing optimization built on the data but also enables direct insight into the ROI for your efforts.

9 Types of Visual Content That Go Viral on Social Media

9 Types of Visual Content That Go Viral on Social Media

Creating and sharing unique visual content can help you improve your online presence and increase brand awareness. So, here are 10 types of visual content that go viral on social media.

#1 Photos/Images

Eye-catching photos and images always grab people’s attention and have a huge potential to go viral. You can easily find or create beautiful photos to include in your content on social media. You can download free photos from sites like Shutterstock, you can create your own designs on sites like Canva, or you can post photos taken by you that add a personal touch to your content.

#2 Videos

Videos are another type of visual content that work well on social media. There are many different types of videos you can post to your page, like educational videos, product demos, testimonials from customers, funny videos, tutorials, etc. Make sure your video content is relevant yet unique and sets you apart from your competitors.

#3 Infographics

Whenever you want to quickly and clearly present important information to your audience–use infographics. With infographics, you can easily inform or educate people on any given topic. By visually representing the information in an infographic, you make it easy to consume and understand. Therefore, infographics are some of the most shared types of visual content on social media.

#4 Data visualizations

Data visualization is a great way to visually represent any type of data using charts, graphs, maps, diagrams, etc. Data visualizations can help you represent different facts, figures, trends, etc. in a visual context. If you put enough effort into creating relevant visualizations that are easy to understand–they can go viral in no time.

#5 Quotes pictures

Pictures with smart, motivational, or inspirational quotes can go a long way on social media. Especially popular are the ones with quotes by famous people, celebrities, scientists, or experts in some field. Quotes have the power to trigger people’s emotions, so people often share this type of content with others.

#6 Screenshots

You can take screenshots when you want to share some positive comments from customers, testimonials, reviews, or any other information that you think is relevant to share with your audience. You can also annotate your screenshots if you want to point out a specific part of the image that you’d like your audience to pay attention to. Screenshots that contain relevant information can easily go viral.

#7 CTAs

You can add CTAs to your visuals that direct your followers to take a certain action, like visit your website, subscribe to your blog, answer a question, click on a link, buy a product, and so on. Combined with the right colors and imagery, CTAs are very likely to get your followers engaged.

#8 Memes/Comics

Memes and comics are a fun, humorous type of content that make people laugh and create positive emotions. Therefore, this type of content can easily drive engagement and go viral.

#9 GIFs

GIFs are fun visuals that run for 2-3 seconds. GIFs can be added to a certain post to emphasize its meaning, show an emotion, some sort of reaction, and so on. If used in the right context they can be quite effective, so you should definitely consider including them in your visual content strategy.