Video is a powerful content marketing tool, and many businesses have made it an integral part of their marketing strategy. According to Renderforest, 5 billion videos are watched on YouTube every day, 100 million hours of video per day are watched on Facebook, and 4.6 billion video ads are watched online each year. These statistics prove that video marketing can be a rather effective way to promote and grow your business.
So, here are six important benefits of using video marketing:
#1 Increases brand awareness
Video attracts people’s attention more than other types of content. Creative and engaging video content is more likely to get likes, comments, and shares and has a great potential to become viral. This will increase people’s awareness of your brand and can get you new followers and new potential customers.
#2 Builds trust and emotional connection
The number one goal of marketing is to create long-term relationships with your customers, which are based on trust. Video is a great way to create a personality for your brand and connect with your customers in a more meaningful way, unlike other types of content. In videos, you can use things like voice, music, facial expressions, etc. to tell a story which evokes emotions. You can also create product videos to educate and inform customers about your products, which can help you build more trustworthy connections.
#3 Improves search engine rankings
Search engines love video content because this type of content engages people a lot. If you embed videos on your website, visitors will spend more time on your site, which in turn will help you rank higher in Google search. Also, don’t forget to optimize your video content for SEO by adding relevant titles, descriptions, links, and other important information.
#4 Boosts conversions and sales
According to a study by Eyeview, including video on a landing page can boost conversions by 80%. So, consider including a product video on your landing page to achieve this. Videos can also help you drive sales. Including an informational product video on your landing page might positively influence people’s decision to buy your product as well.
#5 It’s great for explaining products and services
By combining the visual and audio elements of a video you can easily explain or demonstrate your product or service. According to Wyzowl, 98% of users say they’ve watched an explainer video to learn more about a product or service. Also, according to Animoto, four times as many consumers would rather watch a video about a product than read about it. So, try to create informative product videos that will be useful for your viewers.
#6 Improves social engagement
Creating great video content will help you drive engagement on social media. If your followers like your content they are very likely to share it, and social sharing will increase your audience reach. The number of social media users is constantly growing, so keep that in mind when planning your future video marketing strategy.