Thanksgiving is the time of year when people gather together to celebrate the blessings of the past year. It’s also a great time for businesses to promote their brand and products and renew the relationships with their customers. So, here are some marketing ideas that you can use to utilize your offline and online presence during the holiday this year.
#1 Show gratitude to your followers
As its name suggests Thanksgiving is all about “giving thanks.” So, this holiday is a great time to show your customers, fans, and followers gratitude for being there for you, because your business wouldn’t exist without them. Share things that you’re thankful for, then ask your followers to share the things that they are thankful for and engage in conversation.
#2 Give away things for free
Giving your customers something for free is another way of showing your appreciation for them. For example, you can give away free gifts for every purchase of your product, free eBooks, free downloads, free shipping during the holiday, etc. This will make your customers happy, and keeping your customers happy leads to increased brand awareness and growth in sales.
#3 Have a Thanksgiving sale
Instead of waiting for Black Friday, you can offer discounts for your products a few days earlier or during the whole Thanksgiving week. Put your discount offers on your website and social media profiles to make sure more people see it. Having discounts during a holiday is a great way to boost sales and generate revenue.
#4 Host an event
Hosting events is a great opportunity for connecting with customers and renewing your customer relationships, as well meeting other people working in your industry. For Thanksgiving, you can host a fun or educational event. For example, you can host a happy-hour meetup, speaking event, etc. Events are great networking opportunities and a good way to spread the word about your business.
#5 Run a contest on social media
Running a Thanksgiving-related contest on social media can help you increase engagement and sales. It can be a photo contest, a best recipe contest, a story contest, or any other type of contest that will engage your followers. They could win a prize such as a Thanksgiving dinner, a gift card, money prize, etc.
#6 Post visual content on social media
Visual content is always a winner and is one of the most viral types of content. For Thanksgiving, you can post holiday-themed photos and videos, photos with Thanksgiving quotes, fun holiday infographics, or a beautiful Thanksgiving card wishing your followers a happy holiday. You can find ready-to-use visual content on the internet or you can use graphic-design tools like Canva to easily design your own.