Whether you own a business or are building a brand, it is guaranteed that you have been told how important it is for you to be on social media. However, there is more to social media than just having an account with your company’s information present. Increasing your social media presence boosts your exposure and helps build better relationships with consumers and other businesses. So, what exactly is social media presence? This term refers to how active and interactive you are on social media by posting relevant content, engaging followers, and opening communication. Here is a list of 8 ways to build your social media presence.

#1 Set Clear Goals

It is important to set clear goals for what you want to achieve with your social media presence. It is best to use SMART goals, which are specific, measurable, achievable, relevant and time-bound. For example, a clearly defined SMART goal would be increasing your Instagram post reach by 25% in three months. Once a goal has been established, it is easier to post with a purpose and tackle activities that lead to a stronger social media presence.

#2 Create Content

The key word here is “create,” and the content you post should be crafted to suit your goals, your image, your message, and your audience. If you follow this line of thought, then you will always be creating original content. Unoriginal content easily gets lost and does not command attention. With so much content flooding everyone’s feeds, you want your content to stand out and be noticeable.

#3 Stay Active

Staying active on social media does not mean that you have to stare at your feed all day. However, regularly posting and responding to customers is important so making this activity part of your daily routine can be helpful in staying active. By definition, staying active is one of the most important aspects of building your social media presence.

#4 Make a Schedule

Regularly posting, especially in a way that works toward your established goals, can be difficult. Businesses big and small use content schedules to make this process easier and stay on track with building a stronger social media presence. Creating a content schedule helps your posts be consistent, remain quality, and stay organized.

#5 Be Yourself

People want to connect with your company on a personal level, and followers quickly lose interest online with robotic social media personalities (or lack of personality). Transparency is valued in the online community today, and social media is the perfect place to showcase the human side of your business. Therefore, your presence on social media will be more apparent if followers have a personality to connect to you.

#6 Personalize Responses

There is nothing worse than auto-replying to a customer’s comment or message in a way that does not address what they said or is completely irrelevant. People will sense how insincere the response is, get frustrated, and possibly cut ties with your business. Completely automating your social media presence could end up doing a lot more harm than good, so be sure to respond to followers in an authentic way.

#7 Build Relationships

High follower counts look glamorous, but if those followers are not interacting with your posts or utilizing your product or service then they are not helpful for your business. Connecting with followers and building relationships with them will strengthen their loyalty to your business and increase your social media presence.

#8 Cross-Promote

If you are active on more than one social site, then it should be easy for any of your followers or potential customers to get connected with you from the click of a button. Your company website should have links to your social media, and your social media should help guide followers back to your website or other relevant sites to make your presence known. Re-posting content across platforms keeps your branding consistent as well as makes it easier to keep up with a strong social media presence wherever you are active.