If you’re planning to set up an online store, you’re facing the challenge of choosing an appropriate e-commerce platform. There are multiple platforms which offer great e-commerce solutions, but Shopify is a leader on the market and a go-to choice for many businesses. The reason for this is that the platform has many great features, and it’s relatively easy to use.

So, without further ado, here are the benefits of using Shopify.

#1 Affordability

Shopify offers monthly plans which are relatively cheap and affordable for any business.

  • Lite plan – this plan gives you tools for selling on social media and buy buttons you can put on your website or blog. You don’t get too many options with this plan, but it goes for only $9 a month.
  • Basic Shopify plan – with the Basic plan you get a hosted shop and blog with additional options such as adding unlimited number of products, fraud analysis tool, ability to add discount codes, a free SSL certificate and 24/7 customer support. This plan costs $29 a month.
  • The Shopify plan – with this plan you can take advantage of all the options from the basic plan, plus additional options such as the abandoned cart recovery tool, which lets you get contact details from people that didn’t finish their orders, and send them reminder or promo message later. This is the most popular Shopify plan and is priced at $79 a month.
  • Advanced Shopify plan – this plan has all the features from the other plans, with the addition of advanced report builder, dashboard access of 15 users, and third-party shipping calculation. This is the most expensive plan and it goes for $299 a month.

#2 Easy setup and use

The platform offers an easy way to setup and launch your online store. It has a nice admin interface, which is very well structured and easy to use. There is also a Shopify Help Center where you can find all the necessary information and guides about setting up and managing your store.

#3 Hosted platform

To use Shopify, you don’t need to have a lot of technical expertise or coding skills. They take care of your site’s server, software, website management, hosting, payment gateway, as well software updates. Therefore, you don’t have to worry about technical issues and you can just focus on running your business.

#4 Marketing apps and tools

Shopify provides all the key marketing apps and tools you need to promote your e-commerce business. It has integrated SEO features, advanced analytics, social network integrations, targeted e-mail marketing, discount codes, custom gift cards, coupon engine, etc. You can use any of the marketing apps and tools to generate more traffic to your site and boost your sales.

#5 Mobile friendly

Shopify includes mobile commerce features and can be managed from a mobile phone. All the themes are mobile responsive, and it includes a built-in mobile commerce shopping cart which means customers can buy from your store using a mobile phone. In addition, you can manage your store from anywhere using the Shopify mobile app, available for iOS and Android.

#6 Security and reliability

Shopify keeps your site secure by handling security compliance, security upgrades and hacker protection. They also provide reliability, by maintaining and upgrading your server in order to make sure your shopping cart is always available and loading quickly.

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If you want to easily launch and manage an online store, without having to bother with technical issues, then Shopify is the right choice for you.