In the past, creating a store was a large undertaking that included leasing space, purchasing inventory, structuring shelves, and working lengthy hours in the store. Now, things are set differently, and thanks to the revolution acknowledged as the World Wide Web, creating a shop can be completed easily with little more than a few mouse clicks. Here are the best methods of launching an online store.
#1 Sign Up with Shopify
To begin with, visit Shopify.com. Use the signup form to create an account. Fill out the compulsory details and click the ”Create your store now” button. The name of the store must be unique or Shopify will request you to select something else. Afterwards, you will be required to provide more details, including your name, address, country, and a contact number. Moreover, you will need to provide what you aim to sell, or if you are just figuring out if Shopify will work for you, you can choose ”I’m just playing around” in the ”Do you have products?“ dropdown, and ”I’m not sure” in the ”What will you sell?“ section. Once complete, click ”I’m done.”
#2 Setting Up
After completing the sign up process, you’ll be directed to the store admin screen. At this stage, you are prepared to start modifying your store, uploading products, and setting up payments and shipping.
#3 Select a theme
The following phase in opening the store is to select how you’d like it to look. This can be done by selecting the “Customize Theme” button on the dashboard screen. Select the “Explore Free Themes” button to see the existing selections as part of the Shopify package. Be mindful that some of the themes have more skin selections that you’ll notice after you open the popup window describing the theme. When you choose the template, select the “Add” button and scroll down and select the “Actions” button and select “Publish.”
#4 Products
In order to set up the products, select the ‘’products’’ text link and then select ‘’Add product.’’ After, you will be taken to a page where you will be able to enter the title of the product, images, delivery weight, and additional details. Moreover, there is an option to set up a “Compare At” price that will appear next to the real price on your site as a crossed out amount, informing clients that they’re receiving a product for less than the original retail price.
#5 Collections
When adding a product, it is a good idea to place them into collections, groups of similar items. For example, ‘’jewelry’’ can be one collection, ‘’handbag’’ another, and ‘’sale” another. Numerous Shopify templates work with groups, so it’s smart to take advantage of it.
#6 Payment Processing
In order to set up payment processing, select the word “Settings” next to the gear icon and then select “Payments.” If you would like to use Shopify as your processor, select “Complete account setup,” or else select “Change provider” and pick another processor.
#7 Discounts
Shopify makes it enormously easy to offer discounts to the clients. You will just need to select “Discounts,” followed by “Create Discount,” and all of the necessary steps to save your clients money will be laid out. The discounts can be set up to kick in on either a percentage, fixed amount, or free-shipping. In addition, a time window for how long the discount will be active can be set, or you can keep it open ended.
Tobias Lütke was unsatisfied. He was aware that he had amazing products to sell (a line of elite snowboards), but he was struggling to find a practical method to sell his products online. Despite his numerous years of professional programming knowledge, Lütke discovered that his hard work was thwarted by inflexible e-commerce platforms with partial design selections and decided to create the ideal software himself with a friend Scott. The duo spent a year and a half growing and refining their software, paying particular attention to flexibility, and officially launched their online-storefront builder in 2006 and called it Shopify.It was a difficult beginning: The co-founders were without salaries for almost two years, and soon after launch, Lake departed. The start was slow, but then people started to see that Shopify had a good product. Later on, Lütke brought on Cody Fauser as CTO and Daniel Weinand as chief design officer. The new team’s emphasis on completing their formation paid off in 2008 when the company became profitable. In 2010, Shopify attracted the attention of investors, securing $7 million in funding, and in 2011, the company raised another $15 million. Regardless of Lütke’s knowledge in programming, he worked closely with each position at Shopify–from sales to customer support. That experience provided him with an instinctive sense for hiring and helped him make a decision as to who the top candidates for the job positions were at Shopify. Lütke continues to hire people according to this model to attract additional top talent, even as the company has grown tenfold. Shopify began in 2011 with 10 employees and now has more than 100 employees. Some of Shopify’s secrets to success are:
#1 Develop something you need
When Lütke wasn’t able to find an e-commerce platform to sell his products, he developed one himself. He believes that it is extremely powerful for people to resolve the problem they have. Also, a very close proximity to the people who in fact use the product is a key element.
#2 Create something unique
Develop something excusive; there should be a necessity in the market for your knowledge, product or service. Shopify isn’t the first e-commerce platform, but it was created to give retailers a new choice in the e-commerce world.
#3 Make the best version
Regardless of the fact that the product planned to be sold is not excusive, businesses should make the product the greatest version out there. Lütke was aware that the innovative platform he created for his online snowboard store wasn’t what each e-tailer was searching for, so he spent a year and a half refining Shopify before launching his online store. He continues to highlight product expansion and progress: as a result of a 2,000 percent growth in Shopify stores’ sales through mobile devices, the company recently released features for users to create designs specifically for tablets and iPhones.
Guerrilla marketing is an advertising concept that uses unconventional methods to promote a brand’s products and services. It is usually done with a low budget, and it is focused on getting the attention of the public in a unique way. Although it takes a lot of creativity and imagination to create a guerrilla marketing ad or campaign, it can be very beneficial as well. It can easily increase brand awareness and recognition, as well as drive sales. There are various types of guerrilla marketing: ambient marketing, ambush marketing, stealth marketing, viral/buzz marketing, guerrilla projection advertising, grassroots marketing, wild posting, astroturfing, and street marketing.
Here are 8 examples of attention-grabbing and memorable guerrilla marketing ads and campaigns.
#1 KitKat
KitKat took ordinary benches and turned them into genius ads. They made the benches look a lot like KitKat chocolate bars and added the brand message: “Have a break. Have a KitKat.”- inviting people to take a break and relax on the benches.
#2 McDonalds
Here is just one notable example of how the fast food giant McDonalds used guerrilla marketing, who is known for adapting this style many times in various ways. They painted a crosswalk to look like McDonalds fries as a cool way to target countless pedestrians and drivers that cross that street every day.
#3 National Geographic
National Geographic promoted their National Geographic Museum with a fun guerrilla marketing campaign. With simple dots, they connected their photos of lions and leopards to a framed text saying: “What’s it take to get this photo? Stand here with a camera for three years.”
#4 Nike
Nike ads are all about motivating people to move. Their brilliant guerrilla campaign in New York aimed to motivate people to run. They drew their logo on park benches and added the word “RUN” next to the logo. The benches’ seating panels were removed, implying people should run instead of sitting down.
#5 Jeep
Jeep promoted their vehicles by creating a simple but creative street marketing campaign. Across the city of Copenhagen in Denmark, they painted parking spaces across unusual places like stairs and trees, depicting the way Jeep drivers can park their vehicles.
#6 IKEA
IKEA is one of the most creative brands when it comes to guerrilla marketing. They implemented the concept multiple times in different cities across the world. Memorable examples are the Paris metro and bus campaigns, where they placed IKEA sofas in metro stations and bus stops across the city. Passengers were able to wait for their train or bus sitting on one of IKEA’s cozy sofas.
#7 Tyskie
The Polish beer brand Tyskie proved that simple advertising can be highly effective if done right. All they did was place stickers of beer mugs with their logo behind the door handles of restaurants, bars, etc. People entering the doors would feel like they were reaching out for a cold Tyskie beer.
#8 IWC
IWC, the luxury Swiss watch manufacturer, found a very simple yet original way to advertise their famous Big Pilot watches. In airport busses, they attached photos of the watches to the hanging straps so that anybody could experience the illusion of trying on one of their luxury Big Pilot watches while on the bus.
Follow these recommendations, and watch your website rise the ranks to the top of search-engine results.
#1 Publish relevant content
Quality content is a key component of search engine rankings, and there is no replacement for great content. Quality content produced specifically intended for users expands site traffic, which enhance the site’s authority and importance. Select a keyword phrase for each page and reflect about how your audience might search for that specific page. Afterwards, repeat this phrase various times throughout the page—once or twice in the opening and closing paragraphs and two to four more times throughout the remaining content. Use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases when applicable.
#2 Focus on brand awareness
Boosting brand awareness is also an important element for increasing a website’s popularity. To have a popular website means that your content needs to be well-liked. Producing brand awareness and growing your website’s popularity is a great method to optimize an asset for higher disposal within search engine results. This could be performed through effective marketing, keyword placement and additional SEO fundamentals
#3 Update your site frequently
Having a company blog will do miracles in completing this task. Google requires proof that your website is currently active. Certainly, you won’t continuously have novel products to promote or updates that need to be integrated with your website; that’s where the blog comes in. You can frequently issue blog posts on the newest topics and trends within your industry, which helps your search engine ranking in the long run.
#4 It’s all about the keywords
It is essential to include your industry keywords all throughout your site. In order to expand your site’s optimization, you need to incorporate those keywords as much as possible. Nevertheless, the arrangement of those keywords has an enormous part to play in your rankings. You need to incorporate them in titles, descriptions, headings, content, images and their alt text, and URLs/domains. Include keywords naturally or you will be flagged by search engines.
Optimizing your site is vital for better search engine rankings but also for refining your visitors’ experience and your own Web presence. By doing this, your site will be seen as more applicable and widespread for a potential customer’s exploration query. SEO is all about producing a strong Web presence and structuring brand awareness that will be rewarded with greater search results page placement. Successful optimization includes discovering and producing stability between the technical side (for search engines) and the imaginative (for humans) side of things. By discovering this critical balance, your website will be noticed more constructively by search engines and your customers.
Commercials are great visual storytellers that have the power to captivate an audience, trigger people’s emotions, and greatly influence their buying decisions. This is why they are one of the most popular go-to advertising methods used by brands to market their products.
Coming up with a memorable and effective commercial is a challenging task, and sometimes brands hire famous movie directors and celebrities to help them create something unique. So, let’s look at 9 amazing movie-like commercials that are as captivating as they can possibly be.
#1 Chanel – Chanel N°5 The film
I’m kick-starting this list with a glamorous commercial from Chanel, made for promoting their Chanel N°5 perfume. This is just one of their many beautiful cinematic commercials, two of which I’ve included on this list. It is an advertising masterpiece directed by Australian director Baz Luhrmann, and it tells a story about a forbidden love between a rich and famous celebrity played by Nicole Kidman and a handsome commoner played by Rodrigo Santoro. The wonderful “Claire De Lune” fits perfectly as background music, adding a sad, romantic vibe to the story.
#2 Prada – Candy L’Eau
This is a beautiful three-part commercial about Prada’s Candy L’Eau perfume, directed by the incredibly talented director Wes Anderson in collaboration with Roman Coppola. It features Lea Seydoux as a girl who finds herself in a love triangle with two men, who are played by French actors Peter Gadiot and Rodolphe Pauly. The commercial easily connects to the consumers because it recreates the perfume as a real person – the beautiful, sensational Lea Seydoux.
#3 H&M – Come together
This is another iconic commercial by Wes Anderson, with stunning visuals, perfect symmetry, pastel colors, and a heartwarming story that resembles his movies. It was filmed for the H&M’s 2016 Christmas Collection campaign and features Adrien Brody as a conductor on a train who tries to cheer up the lone passengers, who because of the bad weather conditions are unable to arrive home on time to join their loved ones for Christmas.
#4 Apple – 1984
A list like this one can’t be complete without the legendary Apple Macintosh commercial. Its name and story are based on the famous book by George Orwell – 1984. Ridley Scott is the man behind this timeless masterpiece, which to this day is considered one of the best commercials ever made in the history of advertising.
#5 Smirnoff – Smarienberg
This fast-paced commercial made by French director Michel Gondry looks like a scene from an action movie. It features a young lady and her escort being chased through parallel worlds seen through the Smirnoff vodka bottle.
#6 IKEA – Lamp
Director Spike Jonze made this clever and funny commercial for the Swedish brand Ikea. He managed to make the viewers feel sad for an ordinary lamp in the beginning of the commercial and then put a hilarious twist in the end.
Google AdWords is one of the most progressive advertising platforms that allow businesses to have their products and services publicized to potential clients.
In this guide, we demonstrate the most important tips to keep in mind before launching an AdWords campaign.
#1 Perform keyword research
The key element of a successful campaign is recognizing the customer and what they want. If there is a lack of interest in the service or product that is advertised, the campaign will not be successful regardless of the budget. As a result, it’s essential that you know your customers’ wishes and desires before constructing your campaign.
#2 Observe what your competitors are doing
Make sure to identify what your competitors are doing and recognize the landing pages, keywords, and ads that function best and those that do not. Moreover, you can be aware of their keywords too with a competitive intelligence tool called KeywordSpy. It provides you with all of your competitors’ advertising history in an arranged and well-ordered format.
#3 Establish a unique selling proposition
It is essential to have a unique selling proposition that distinguishes you from your competition. There are three motives as to why you need a strong unique selling proposition: it will produce more traffic while keeping unwanted leads at bay, it will increase your conversion rates, and it’s a potential game changer that can reject price comparison shopping. If you’re offering one of a kind products or services, customers won’t think of you as an item but rather as an opportunity. Therefore, make sure to analyze customer shopping patterns, grasp what they like, and observe what they don’t like about your industry.
#4 Use negative keywords
Always make sure to include negative keywords in your targeting. Negative keywords are keywords related to other keywords in the campaign that are not related to what is being advertised. In this way, you can ensure that ads do not show to users who would not find them applicable.
#5 Campaign set up by device type
With the increased usage of mobile phones, there is a great possibility that the majority of the AdWords traffic will come from a mobile device. It’s not recommended to assume that desktop and mobile traffic produce identical results. The best method is categorizing campaigns by device type. This method allows you to manage desktop traffic independently from mobile traffic and to set bids one at a time, produce diverse funnels, and simply track the results by device in order to confirm you’re in complete control of your ROI regardless of device type.
#6 Implement conversion tracking
Setting up conversion tracking is an essential step, and without proper tracking in place, there isn’t a method to trace and promote successful keywords, ads, or keyword themes. Moreover, conversion tracking permits continuing optimization built on the data but also enables direct insight into the ROI for your efforts.
