How can you be certain that the content reaches consumers, and what are the key steps to develop successful content strategy? Questions like these are extremely vital and support businesses preparing for consistent and profitable foundations of website traffic and new leads.
The dependable source of traffic and leads from your content will allow you to experiment with other marketing strategies to produce revenue. Moreover, your content will not only assist in engaging new leads — it will also educate your target prospects and create recognition for your brand.
Now, let’s learn how to start planning a successful content strategy.
#1 Set your goal
What’s your purpose for creating a content strategy? Why do you want to create a content strategy? Recognize your goals before you start planning, and it will set you on the right track
#2 Determine your customer persona
To create a successful content strategy, you need to clarify your buyer persona. Buyer personas tell us significant characteristics about individuals such as their drive, what they value in a product, and why they stay loyal to the same brands over time. By defining your target audience, you can create more suitable content that they’ll be interested to read and convert on. There are numerous approaches to researching customer data, including following audiences on social media and keyword research to determine what customers are searching.
#3 Adjust format and channel
The kind of content you select to produce should always be aligned with its main purpose and the distribution channel. Personas dictate the best content format. Asking questions about your customer – such as how do they find new products, or what a typical day look like – will result in higher relevancy, and, therefore more significant engagement.
#4 Create an editorial calendar
The people accountable for content within an organization must plan out content for the upcoming weeks, months and year. The editorial calendar assists in keeping teams on the same page and making authors responsible for their work. An editorial calendar should contain content ideas and dates, as well as comprehensive data on accountability and details about distribution.
#5 Set KPI’s
Another vital part of an editorial calendar is the performance measurement. This means defining important performance indicators to determine the success of a generated content. Because content aims to reach customers at different points in the buying phase, it’s also significant to establish KPI’s according to the location of the customer at that time. For instance, if you are determining content in terms of engagement, a KPI could be social shares or video views. Nevertheless, this method does not define success in other aspects, such as conversion or lead generation. Other than assisting you to track and validate the content you produce, setting KPI’s can also be beneficial for informing future content.
#6 Define a content management system
Establish a system where you can manage your content. The most important parts of content management include: content formation, content publication, and content analytics. Some of the content system options include CoSchedule, WordPress, and HubSpot software.