Coming up with an effective marketing strategy is very important for the success of your business because it can help you get new customers, increase sales, and gain a sustainable advantage over your competition. Essentially, a marketing strategy details what you want to achieve for your business and a plan of how you’re going to achieve those things.

These are some key elements that you should include in your marketing strategy:

#1 Goals

When you create your strategy, the first thing you need to do is to clearly define your business and marketing goals. Your goals may include increasing profits, getting new customers, building brand awareness, or anything else you want to achieve for your business. Setting realistic goals will help you decide where to focus your marketing efforts.

#2 Segmentation, targeting, and positioning

Identifying your potential customers and their needs is an essential part of a successful marketing strategy. You can conduct customer research to find out which customer segments you need to address. Then, you should evaluate the attractiveness of each segment and decide which segments you are going to target. Finally, you should develop a positioning strategy for each of your target customer segments.

#3 Brand messaging

Brand messaging communicates the value of your brand to your target audience and should ultimately convince them to buy your products or services. A unique and powerful brand message is one that people can easily associate with your brand. So, make sure  the message you craft tells a story that makes your brand noticeable and differentiates you from your competitors on the market.

#4 Communication with customers

Maintaining effective communication with your customers is crucial for your success. So, another important component of a good marketing strategy is planning your communication tactics. You should know when and how to communicate with your audience to build and maintain meaningful connections.

#5 Promotional Activities

Once you know your goals, identified the elements of the STP process, have a nicely crafted brand message, and planned your communication strategy–it’s time to plan how you are going to promote your business, products, and services to your audience. You can achieve this with any type of promotional activities, such as: advertising, public relations, sales promotions, digital marketing, etc.

#6 Monitoring and evaluation

You should constantly monitor and evaluate your marketing strategy to know what works and what doesn’t. This way you’ll be able to make more informed decisions in the future and improve your marketing strategy over time.

#7 Marketing plan

When you have your marketing strategy prepared, the next step is creating a marketing plan of how you’re going to execute that strategy. The marketing plan should detail all the marketing activities you’re going to undertake and when. You need to have both a good marketing strategy and a good marketing plan for your marketing to be effective.