Don’t let the summer stop you from being productive and making the most out of the season. Whatever type of business you run, summertime is a great time to step up your game on social media. So, here are some content ideas you can use to improve your social media presence during this hot season.

#1 Post summer visual content

Photos and videos are an easy way to boost engagement on social media, so make sure you take advantage of this during the summer. You can post photos or videos from your summer products, local summer events, the city you live in, a favorite vacation destination, or anything else that you think will engage your audience. Make sure you post interesting, high-quality photos and videos to ensure a positive feedback from your audience.

#2 Hold a summer social media contest

Contests are a great way to spark the interest of your fans and followers during the summer days. You can hold a contest where your followers have to post some type of photo or video, give an answer to a question, etc. Make sure you clearly lay out the rules and announce the prize for the winners. The prize can be anything from giving away a discount coupon to winning a short trip, depending on your budget.

#3 Share business tips and advices for the summer season

You certainly learned many things from your past experience, so share your knowledge with your audience. Everybody would appreciate a useful tip or advice that could help them in their own career. Talk about what kind of strategies usually work for you in the summer, different business experiences you had, and the lessons you learned working during the summer season. You can write a social media post or put your thoughts in a blog post.

#4 Conduct a summer survey

People have a lot of free time on their hands during the summer, so this is a great period to conduct a survey. Ask your customers what they think about your summer products or services, ask them for suggestions, and let them know that their opinions matter. You will get useful feedback, but more importantly, you will engage your customers and generate a buzz for your business.

#5 Advertise your summer specials and sales

Social media is the best place to advertise your seasonal specials and sales. Inform your fans and followers about your special offers by creating fun summer-themed ads, events, and social media posts. This is a great way to generate engagement and reach, as well as increase sales.

Add these content ideas to your social media plan this summer and enjoy the season!