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How to Create Successful Social Media Ads

How to Create Successful Social Media Ads

Social media advertising is one of the biggest social media trends, and it can benefit the growth of your business. The reach of organic content is slowly declining. Paid social makes sure that your content is getting in front of the right people. This form of advertising targets a specific audience that you outline with customizable demographic information. However, you need a strategy for paid social media advertising in order for it to work and be worth your time and money. This includes taking ad spend, content selection, and audience targeting into consideration. Here are some tips on how to create successful social media ads.

#1 Choose a Paid Social Goal

Every brand has a different goal. Prioritize your goals, and decide which one to attack first with your social media campaign. There are five common paid social goals: increase traffic, increase visibility, increase engagement, increase lead generation, and increase sales. Each one of these goals will require a different action from your target audience, so your ad needs to direct your audience on what action to take. Using social buttons helps provide the consumer with shortcuts to desired actions. Facebook and Instagram even include options for pre-set goals that affects how, when, and to who your ad is shown.

#2 Choose a Social Platform

Each social media site caters to a specific kind of content with a specific audience. So, you should run ads on sites that your target audience uses. Facebook has multiple ad formats that make it great for business-to-consumer campaigns. Instagram is suitable for increasing web traffic sales and driving awareness. Twitter heavily relies on gaining new followers, which can grow awareness and drive clicks to your website. Because of LinkedIn’s specific demographic, it is a better platform for business-to-business campaigns. Researching where your competitors’ ads are being displayed can be helpful in deciding which platform to use as well.

#3 Blend in With Organic Content

Although you want your ad to grab attention, it is not always helpful for an ad to stand out. When deciding what type of content to display, it is important to make sure that your ad content blends in with the organic content on users’ feeds and walls. Generally, people are aware of when they are viewing ads, and too many ads from your company might lead to people unfollowing you. Posts that stand out as paid social as opposed to organic content will draw more negative attention to how often they are being posted. It is important for your brand to not stand out as spammy.

#4 Choose a Bidding Strategy

One great advantage of social media ads is that they can work on any budget. However, bidding too high might be unnecessarily wasting money while bidding too low could make for an unsuccessful campaign. Researching the best days and times to run your ad can help cut costs while ensuring your ad runs when your audience will mostly likely see it.

#5 Analyze and Adjust

With any marketing strategy for your business, one of the most important steps is analyzing the results of your campaign and adjusting future campaigns based on your findings. You can view insights as to how well your ad is performing and the results in quantifiable actions during and after its duration. So, take the time to adjust your paid social media ad while it is active if the insights are showing that it isn’t reaching your audience. Afterwards, look closely at what was successful about the ad and what can be better changed for next time.

8 Brilliant Guerrilla Marketing Ads and Campaigns

8 Brilliant Guerrilla Marketing Ads and Campaigns

Guerrilla marketing is an advertising concept that uses unconventional methods to promote a brand’s products and services. It is usually done with a low budget, and it is focused on getting the attention of the public in a unique way. Although it takes a lot of creativity and imagination to create a guerrilla marketing ad or campaign, it can be very beneficial as well. It can easily increase brand awareness and recognition, as well as drive sales. There are various types of guerrilla marketing: ambient marketing, ambush marketing, stealth marketing, viral/buzz marketing, guerrilla projection advertising, grassroots marketing, wild posting, astroturfing, and street marketing.

Here are 8 examples of attention-grabbing and memorable guerrilla marketing ads and campaigns.

#1 KitKat

KitKat took ordinary benches and turned them into genius ads. They made the benches look a lot like KitKat chocolate bars and added the brand message: “Have a break. Have a KitKat.”- inviting people to take a break and relax on the benches.

#2 McDonalds

Here is just one notable example of how the fast food giant McDonalds used guerrilla marketing, who is known for adapting this style many times in various ways. They painted a crosswalk to look like McDonalds fries as a cool way to target countless pedestrians and drivers that cross that street every day.

#3 National Geographic

National Geographic promoted their National Geographic Museum with a fun guerrilla marketing campaign. With simple dots, they connected their photos of lions and leopards to a framed text saying: “What’s it take to get this photo? Stand here with a camera for three years.”

#4 Nike

Nike ads are all about motivating people to move. Their brilliant guerrilla campaign in New York aimed to motivate people to run. They drew their logo on park benches and added the word “RUN” next to the logo. The benches’ seating panels were removed, implying people should run instead of sitting down.

#5 Jeep

Jeep promoted their vehicles by creating a simple but creative street marketing campaign. Across the city of Copenhagen in Denmark, they painted parking spaces across unusual places like stairs and trees, depicting the way Jeep drivers can park their vehicles.

#6 IKEA

IKEA is one of the most creative brands when it comes to guerrilla marketing. They implemented the concept multiple times in different cities across the world. Memorable examples are the Paris metro and bus campaigns, where they placed IKEA sofas in metro stations and bus stops across the city. Passengers were able to wait for their train or bus sitting on one of IKEA’s cozy sofas.

#7 Tyskie

The Polish beer brand Tyskie proved that simple advertising can be highly effective if done right. All they did was place stickers of beer mugs with their logo behind the door handles of restaurants, bars, etc. People entering the doors would feel like they were reaching out for a cold Tyskie beer.

#8 IWC

IWC, the luxury Swiss watch manufacturer, found a very simple yet original way to advertise their famous Big Pilot watches. In airport busses, they attached photos of the watches to the hanging straps so that anybody could experience the illusion of trying on one of their luxury Big Pilot watches while on the bus.