Guerrilla marketing is an advertising concept that uses unconventional methods to promote a brand’s products and services. It is usually done with a low budget, and it is focused on getting the attention of the public in a unique way. Although it takes a lot of creativity and imagination to create a guerrilla marketing ad or campaign, it can be very beneficial as well. It can easily increase brand awareness and recognition, as well as drive sales. There are various types of guerrilla marketing: ambient marketing, ambush marketing, stealth marketing, viral/buzz marketing, guerrilla projection advertising, grassroots marketing, wild posting, astroturfing, and street marketing.
Here are 8 examples of attention-grabbing and memorable guerrilla marketing ads and campaigns.
#1 KitKat
KitKat took ordinary benches and turned them into genius ads. They made the benches look a lot like KitKat chocolate bars and added the brand message: “Have a break. Have a KitKat.”- inviting people to take a break and relax on the benches.
#2 McDonalds
Here is just one notable example of how the fast food giant McDonalds used guerrilla marketing, who is known for adapting this style many times in various ways. They painted a crosswalk to look like McDonalds fries as a cool way to target countless pedestrians and drivers that cross that street every day.
#3 National Geographic
National Geographic promoted their National Geographic Museum with a fun guerrilla marketing campaign. With simple dots, they connected their photos of lions and leopards to a framed text saying: “What’s it take to get this photo? Stand here with a camera for three years.”
#4 Nike
Nike ads are all about motivating people to move. Their brilliant guerrilla campaign in New York aimed to motivate people to run. They drew their logo on park benches and added the word “RUN” next to the logo. The benches’ seating panels were removed, implying people should run instead of sitting down.
#5 Jeep
Jeep promoted their vehicles by creating a simple but creative street marketing campaign. Across the city of Copenhagen in Denmark, they painted parking spaces across unusual places like stairs and trees, depicting the way Jeep drivers can park their vehicles.
#6 IKEA
IKEA is one of the most creative brands when it comes to guerrilla marketing. They implemented the concept multiple times in different cities across the world. Memorable examples are the Paris metro and bus campaigns, where they placed IKEA sofas in metro stations and bus stops across the city. Passengers were able to wait for their train or bus sitting on one of IKEA’s cozy sofas.
#7 Tyskie
The Polish beer brand Tyskie proved that simple advertising can be highly effective if done right. All they did was place stickers of beer mugs with their logo behind the door handles of restaurants, bars, etc. People entering the doors would feel like they were reaching out for a cold Tyskie beer.
#8 IWC
IWC, the luxury Swiss watch manufacturer, found a very simple yet original way to advertise their famous Big Pilot watches. In airport busses, they attached photos of the watches to the hanging straps so that anybody could experience the illusion of trying on one of their luxury Big Pilot watches while on the bus.
Commercials are great visual storytellers that have the power to captivate an audience, trigger people’s emotions, and greatly influence their buying decisions. This is why they are one of the most popular go-to advertising methods used by brands to market their products.
Coming up with a memorable and effective commercial is a challenging task, and sometimes brands hire famous movie directors and celebrities to help them create something unique. So, let’s look at 9 amazing movie-like commercials that are as captivating as they can possibly be.
#1 Chanel – Chanel N°5 The film
I’m kick-starting this list with a glamorous commercial from Chanel, made for promoting their Chanel N°5 perfume. This is just one of their many beautiful cinematic commercials, two of which I’ve included on this list. It is an advertising masterpiece directed by Australian director Baz Luhrmann, and it tells a story about a forbidden love between a rich and famous celebrity played by Nicole Kidman and a handsome commoner played by Rodrigo Santoro. The wonderful “Claire De Lune” fits perfectly as background music, adding a sad, romantic vibe to the story.
#2 Prada – Candy L’Eau
This is a beautiful three-part commercial about Prada’s Candy L’Eau perfume, directed by the incredibly talented director Wes Anderson in collaboration with Roman Coppola. It features Lea Seydoux as a girl who finds herself in a love triangle with two men, who are played by French actors Peter Gadiot and Rodolphe Pauly. The commercial easily connects to the consumers because it recreates the perfume as a real person – the beautiful, sensational Lea Seydoux.
#3 H&M – Come together
This is another iconic commercial by Wes Anderson, with stunning visuals, perfect symmetry, pastel colors, and a heartwarming story that resembles his movies. It was filmed for the H&M’s 2016 Christmas Collection campaign and features Adrien Brody as a conductor on a train who tries to cheer up the lone passengers, who because of the bad weather conditions are unable to arrive home on time to join their loved ones for Christmas.
#4 Apple – 1984
A list like this one can’t be complete without the legendary Apple Macintosh commercial. Its name and story are based on the famous book by George Orwell – 1984. Ridley Scott is the man behind this timeless masterpiece, which to this day is considered one of the best commercials ever made in the history of advertising.
#5 Smirnoff – Smarienberg
This fast-paced commercial made by French director Michel Gondry looks like a scene from an action movie. It features a young lady and her escort being chased through parallel worlds seen through the Smirnoff vodka bottle.
#6 IKEA – Lamp
Director Spike Jonze made this clever and funny commercial for the Swedish brand Ikea. He managed to make the viewers feel sad for an ordinary lamp in the beginning of the commercial and then put a hilarious twist in the end.
Google AdWords is one of the most progressive advertising platforms that allow businesses to have their products and services publicized to potential clients.
In this guide, we demonstrate the most important tips to keep in mind before launching an AdWords campaign.
#1 Perform keyword research
The key element of a successful campaign is recognizing the customer and what they want. If there is a lack of interest in the service or product that is advertised, the campaign will not be successful regardless of the budget. As a result, it’s essential that you know your customers’ wishes and desires before constructing your campaign.
#2 Observe what your competitors are doing
Make sure to identify what your competitors are doing and recognize the landing pages, keywords, and ads that function best and those that do not. Moreover, you can be aware of their keywords too with a competitive intelligence tool called KeywordSpy. It provides you with all of your competitors’ advertising history in an arranged and well-ordered format.
#3 Establish a unique selling proposition
It is essential to have a unique selling proposition that distinguishes you from your competition. There are three motives as to why you need a strong unique selling proposition: it will produce more traffic while keeping unwanted leads at bay, it will increase your conversion rates, and it’s a potential game changer that can reject price comparison shopping. If you’re offering one of a kind products or services, customers won’t think of you as an item but rather as an opportunity. Therefore, make sure to analyze customer shopping patterns, grasp what they like, and observe what they don’t like about your industry.
#4 Use negative keywords
Always make sure to include negative keywords in your targeting. Negative keywords are keywords related to other keywords in the campaign that are not related to what is being advertised. In this way, you can ensure that ads do not show to users who would not find them applicable.
#5 Campaign set up by device type
With the increased usage of mobile phones, there is a great possibility that the majority of the AdWords traffic will come from a mobile device. It’s not recommended to assume that desktop and mobile traffic produce identical results. The best method is categorizing campaigns by device type. This method allows you to manage desktop traffic independently from mobile traffic and to set bids one at a time, produce diverse funnels, and simply track the results by device in order to confirm you’re in complete control of your ROI regardless of device type.
#6 Implement conversion tracking
Setting up conversion tracking is an essential step, and without proper tracking in place, there isn’t a method to trace and promote successful keywords, ads, or keyword themes. Moreover, conversion tracking permits continuing optimization built on the data but also enables direct insight into the ROI for your efforts.
