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6 Benefits of Using Video Marketing to Promote Your Business

6 Benefits of Using Video Marketing to Promote Your Business

by | May 30, 2019 | Other

Video is a powerful content marketing tool, and many businesses have made it an integral part of their marketing strategy. According to Renderforest, 5 billion videos are watched on YouTube every day, 100 million hours of video per day are watched on Facebook, and 4.6 billion video ads are watched online each year. These statistics prove that video marketing can be a rather effective way to promote and grow your business.

So, here are six important benefits of using video marketing:

#1 Increases brand awareness

Video attracts people’s attention more than other types of content. Creative and engaging video content is more likely to get likes, comments, and shares and has a great potential to become viral. This will increase people’s awareness of your brand and can get you new followers and new potential customers.

#2 Builds trust and emotional connection

The number one goal of marketing is to create long-term relationships with your customers, which are based on trust. Video is a great way to create a personality for your brand and connect with your customers in a more meaningful way, unlike other types of content. In videos, you can use things like voice, music, facial expressions, etc. to tell a story which evokes emotions. You can also create product videos to educate and inform customers about your products, which can help you build more trustworthy connections.

#3 Improves search engine rankings

Search engines love video content because this type of content engages people a lot. If you embed videos on your website, visitors will spend more time on your site, which in turn will help you rank higher in Google search. Also, don’t forget to optimize your video content for SEO by adding relevant titles, descriptions, links, and other important information.

#4 Boosts conversions and sales

According to a study by Eyeview, including video on a landing page can boost conversions by 80%. So, consider including a product video on your landing page to achieve this. Videos can also help you drive sales. Including an informational product video on your landing page might positively influence people’s decision to buy your product as well.

#5 It’s great for explaining products and services

By combining the visual and audio elements of a video you can easily explain or demonstrate your product or service. According to Wyzowl, 98% of users say they’ve watched an explainer video to learn more about a product or service. Also, according to Animoto, four times as many consumers would rather watch a video about a product than read about it. So, try to create informative product videos that will be useful for your viewers.

#6 Improves social engagement

Creating great video content will help you drive engagement on social media. If your followers like your content they are very likely to share it, and social sharing will increase your audience reach. The number of social media users is constantly growing, so keep that in mind when planning your future video marketing strategy.

How to Create Viral Content

How to Create Viral Content

by | Oct 27, 2017 | Other

Content is a key part of a good digital marketing strategy. It’s what gets people interested in your brand and products. And the goal of every business is to reach as many people as possible, who can later become its followers, fans, and customers.

Creating viral content is one of the best ways to reach many people at once, so here are some tips you should keep in mind.

#1 Target people’s emotions

Content that arouses some kind of emotional response in people is always an attention-grabber. People can’t stay indifferent to content that makes them feel happiness, anger, shock, surprise, or any other emotion. They tend to like it, comment it, and share it with other people. Create content that strikes a chord with people and it will become viral in no time.

#2 Make it relatable

People are triggered by things they can relate to. Relatable content increases engagement. People click on it and share it with other people, because it means something to them. To create this type of content means you know and understand your audience. So, consider publishing content that is in some way relatable to many people.

#3 Make it positive

Positive online content performs better than negative online content. People like when they see something that makes them feel good. For instance, consider including humor in your posts, because everybody likes a good laugh. If you publish something that improves the mood of your online audience, they are very likely to want to share it with others.

#4 Make it short and useful

Although the optimal length of your posts depends on your business and your goals, short content is more likely to go viral. It’s easy to consume, it saves people time, and they are more likely to engage by posting comments, participating in discussions, and so on. They will be even more interested in your content if they find it useful. So, try to make it educational, practical, helpful, and informative.

#5 Include visuals

Visuals enrich your content and make it more compelling. Photos, videos, graphs and illustrations make your content eye-catching, and increase the chance of your content getting noticed by more people. So, include beautiful and useful visuals in your content to make it more attractive and share-worthy.

#6 Stand out

If you want to get people genuinely interested in your content, you need to make it unique. Try to make it different and better from the content of your competitors. Try to be original, and don’t copy ideas from other places. Include something new, something nobody else has thought of. Think of your audience and what they might like, and come up with something inventive and creative.

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Using the above tips, you can create content that people will notice and share. Creating viral content is important, if you want your business to grow. However, this doesn’t mean all your content needs to be viral. Just remember that it’s useful to create viral content from time to time, to increase your fan base, and get new customers.