6 Benefits of Using Video Marketing to Promote Your Business

Video is a powerful content marketing tool, and many businesses have made it an integral part of their marketing strategy. According to Renderforest, 5 billion videos are watched on YouTube every day, 100 million hours of video per day are watched on Facebook, and 4.6 billion video ads are watched online each year. These statistics… Continue reading 6 Benefits of Using Video Marketing to Promote Your Business

Best Websites for Marketing Education Classes

In order for any business to prosper and grow, a good marketing strategy is necessary. This requires a good marketer, and in order to be a good marketer it’s crucial to have a marketing education of some kind. Whether you’re a beginner or seasoned professional, there are a lot of options for taking marketing courses… Continue reading Best Websites for Marketing Education Classes

6 Marketing Ideas for Thanksgiving

Thanksgiving is the time of year when people gather together to celebrate the blessings of the past year. It’s also a great time for businesses to promote their brand and products and renew the relationships with their customers. So, here are some marketing ideas that you can use to utilize your offline and online presence… Continue reading 6 Marketing Ideas for Thanksgiving

Brilliant TED Talks Every Marketer Should Watch

One of my favorite things to do when I have some free time on my hands is to watch TED talks. Delivered by experts in various fields and watched by thousands of people around the world, these talks are educational, thought-provoking, and inspiring. So, I made a list of my favorite marketing-related talks that should… Continue reading Brilliant TED Talks Every Marketer Should Watch

Best Upcoming Marketing Events in Europe for 2018

Every year multiple marketing events take place in different cities around the world in various forms: conferences, summits, workshops and classes, seminars, trade shows and expos, etc. People gather together at these events for the purpose of networking, learning about new products and technologies, searching for new business opportunities, discussing important marketing topics and trends,… Continue reading Best Upcoming Marketing Events in Europe for 2018

Key Elements of an Effective Marketing Strategy

Coming up with an effective marketing strategy is very important for the success of your business because it can help you get new customers, increase sales, and gain a sustainable advantage over your competition. Essentially, a marketing strategy details what you want to achieve for your business and a plan of how you’re going to… Continue reading Key Elements of an Effective Marketing Strategy

7 Common Misconceptions About Marketing

A lot of businesses struggle with marketing, which is often due to the fact that they don’t correctly understand how marketing works. Maybe your business is not an exception. But having a wrong approach to marketing might cost you a lot: it might lead to customer loss, decreased sales, financial loss, etc. To help you… Continue reading 7 Common Misconceptions About Marketing

8 Brilliant Guerrilla Marketing Ads and Campaigns

Guerrilla marketing is an advertising concept that uses unconventional methods to promote a brand’s products and services. It is usually done with a low budget, and it is focused on getting the attention of the public in a unique way. Although it takes a lot of creativity and imagination to create a guerrilla marketing ad… Continue reading 8 Brilliant Guerrilla Marketing Ads and Campaigns

4 Forms of Inbound Marketing You Need for Your Business

Inbound marketing is a type of marketing that focuses on creating valuable content to attract customers or leads. With inbound marketing customers come to your business, unlike outbound marketing where you try to find customers via traditional marketing methods. Inbound marketing is an inexpensive method and can generate great returns. This is why it’s heavily… Continue reading 4 Forms of Inbound Marketing You Need for Your Business