by Sofi | Dec 7, 2018 | Other
If you’re a marketer living in the 21st century, you almost certainly own a smartphone. This is a good thing, because it means that you can actually get some of your job done even when you’re on the move. To do this, you need to have the appropriate apps on your phone. So, let’s look at some of the best apps used by marketers worldwide.
#1 Hootsuite
The Hootsuite app allows you to connect to your Hootsuite account and manage all of your social networks from your phone. You can use the app to monitor the activity on multiple social accounts, create and schedule posts, engage with your followers, track your performance with various analytics reports, and more.
#2 Buffer
Buffer is a social media management platform with similar features to Hootsuite. Its main feature is the automated scheduling of social media posts. Buffer is a little bit more expensive than Hootsuite and usually a better option for large businesses.
#3 Trello
Trello is a free tool for project management that marketers can use to organize and manage their campaigns and collaborate with their teams. The Trello app is very intuitive and easy to use, which makes it a favorite among marketers and other professionals alike.
#4 Slack
Slack is a great software for messaging and team collaboration. It can integrate over 1500 different apps–which you can use to manage your entire workflow. The Slack app can be a handy marketing tool which you can use to work on your campaigns while being away from your desk.
#5 Canva
The Canva app is a powerful, easy-to-use graphic design tool. You can use it to create social media images, infographics, posters, brochures, and other types of beautiful visuals, right from your phone.
#6 Adobe Photoshop Express
If you need to edit photos or create beautiful collages when you’re out of the office, the Adobe Photoshop Express app is a real lifesaver. It offers less features compared to the desktop version, but they are enough to get the job done.
#7 Dropbox
The Dropbox mobile app lets you share files with other people who do or do not have Dropbox, and it can be a handy tool for project collaboration with your team. It also allows you to keep your data private and protect your files, folders, and links with passwords.
#8 WordPress
If you own a WordPress website or blog, it’s good to have the app on your phone in case you need to manage your website or blog when you’re out of the office. As with the desktop version, you can create and edit posts and pages, upload media, view stats, etc.
#9 MailChimp
With the MailChimp app you can take care of your email marketing campaigns from the palm of your hand. You can design and send emails, create and manage lists and campaigns, check your stats, and more.
#10 Evernote
Evernote is an app that can help you organize your work. It allows you to take notes in the form of a text, photo, voice, web pages, etc.–which you can access at any time. It’s a very useful app that can help you be more productive and efficient in anything you do.
by Sofi | Nov 10, 2017 | Other
What is mobile marketing?
Mobile marketing is a type of digital marketing aimed at reaching specific audiences on their cell phones, smartphones, tablets, and other mobile devices via SMS, MMS, email, social media, and mobile applications.
Considering the rapid pace of technological advancement, mobile marketing is becoming an indispensable part of an effective marketing strategy. Some companies have been slower in adopting this concept, mainly due to the belief that this type of marketing only targets the younger population. But the truth is that people of all ages are using smartphones and other mobile devices, and this trend will continue in the future.
According to a statistic by Express Pigeon, “over 50% of smartphone users grab their smartphone immediately after waking up.” This shows how much people are attached to their devices, and this type of information should encourage companies to direct more of their efforts towards mobile marketing.
Companies need to constantly improve and adjust their strategies to succeed in the mobile world. Although effective, it’s no longer enough to connect with customers only by sending text messages, because people now use smartphones to engage in all the kind of online activities they can engage on desktop and laptop computers. This means that companies need to catch up with the times and evolve their mobile strategies to fit the current wishes, needs, and habits of their customers.
Benefits of using mobile marketing
Reach – Majority of people nowadays own smartphones, and spend a lot of time online, so mobile marketing can help companies reach very wide and diverse audiences. It’s also very important to be present on social media, since people regularly check into their social media networks on their smartphones. People share stuff they like online, so good social media presence will increase your brand awareness as well.
Immediacy – You can get immediate responses from your customers when you reach them by mobile, because people carry their smartphones with them almost all the time. If you send them a text message or an email, they will immediately receive it. If in your message or email you include a link to your new product, they might like it and decide to make a purchase right away.
Enhanced customer experience – Many businesses still don’t have optimized websites for smaller screens, and that results in inconvenience for users who surf the internet on their smartphones and other mobile devices. Adjusting your web content to fit on smaller screens will enhance the experience of your customers and increase engagement.
Location awareness – If you own an app for your business, you can track the location of your users by technologies such as GPS or beacons. You can deliver different information to your users by sending push notifications, at any time. With analytics, you can gather different types of data for your users, such as the time they visit a certain location, how long they stay there, and more. The location insights can help you create more personalized marketing strategies, and boost the odds of engagement and conversions.
Cost-effectiveness – Compared to other marketing techniques, mobile marketing is very affordable. You don’t need a big budget for an SMS campaign, and you can create any other kind of mobile marketing campaign at a relatively low cost. This makes mobile marketing a good option for small businesses that have a limited budget.
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Mobile marketing brings companies many opportunities for development and improvement of their business endeavors. It helps them reach many people at the same time, inexpensively, easy and fast. Think of all the benefits mobile marketing can bring to your business, and make it a part of your marketing strategy, if you haven’t done so already.
