by Sofi | Jun 8, 2018 | Social Media Marketing
Social media is one of the most important elements of digital marketing. It is a crucial way for your business to reach and, more importantly, interact with a wider audience all over the world. However, not all social media platforms are the same. Each one has a unique way of displaying content as well as a specific demographic of users. It is important to choose the right social media platforms that will help you achieve your business goals. Here is an outline of the five most popular social media platforms.
#1 Facebook
It seems like everyone has a Facebook, and most people do. You can share text posts, photos, videos, events, ads, etc. Although a third of the users are between the ages of 25-54, this platform is generally beneficial for any business. If your demographic is in this age group, Facebook can be particularly effective for you. About half of the users check Facebook multiple times a day, so businesses can benefit from posting once or twice a day on this platform. You can also pay to promote your page, specific posts, or events through customizable and easy-to-use ads.
#2 Twitter
Individuals, small businesses, and huge corporations alike use Twitter on a daily basis to connect with each other. This platform has grown in popularity as a tool for conversation. Everyone uses it, and it allows for your customers to directly interact with your brand. The Twitter news feed is more fast-paced than other social media platforms, so a higher frequency of posts means that they are more likely to be seen by your audience. Just remember: Twitter is an ongoing conversation, so retweet often to engage others!
#3 Instagram
Visuals attract the most attention online, and Instagram capitalizes on this by exclusively posting photos and videos. That makes this platform ideal for businesses involved in lifestyle, food, fashion, personalities, and luxury brands. However, 32% of internet users have an Instagram account, so this platform should not be ruled out if you do not fit in the previous categories. Over half of the users are between the ages of 18-29, and 68% of Instagram users are female. Typically, one post a day is advised on this platform.
#4 LinkedIn
Professionals of all kinds can interact on LinkedIn, which specifically caters to businesses, recruiters, and job-seekers. Shared content includes resumes, job postings, company descriptions, employer/employee research, and professional articles. Users post two to four times a week instead of daily. The goal of this platform is professional networking, so businesses can interact with other professionals with ease on this social media site.
#5 Pinterest
Favoring recent content in contrast to the most popular content, Pinterest has a niche audience that caters to fashion, food, design, travel, and anything DIY. Users are predominantly female, skewing 4:1. Creative and visual content is shared by users multiple times a day, allowing them to categorize and save content by pinning it to boards. For artistic businesses, this is your prime social media site.
Having social media accounts is key for the success of your business. Just make sure you are choosing the right ones for your target audience!
by Sofi | Jun 1, 2018 | Digital Marketing Tools
You might publish great social media content and create great marketing campaigns–but if you want to know exactly how well you’re performing on social media you need analytics tools. But what does social media analytics really mean? To answer this, I’ll use the Wikipedia definition: ”Social media analytics is the process of gathering data from stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses.”
The number of analytics tools available right now can make your head spin, and new tools are coming out all the time. However, you need to choose the best tool for your brand. So, let us help you make the right decision! Currently, these are some of the best tools for social media analytics:
Sprout Social
Networks: Facebook, Twitter, Instagram, LinkedIn, Google plus
Price: Starting at $99 per user per month
Sprout Social integrates with most of the major social networks, and its solutions are tailored for different business types: enterprises, agencies, and small businesses. You can use the platform for both social media management and analytics. This means you can plan and deliver content, engage with followers, and track your performance–all from the same dashboard.
Brandwatch
Networks: All
Price: Not available
Brandwatch is a great analytics tool that takes data from social media and the web. It’s a leading tool for social listening, which means you can monitor your customers’ conversations about your brand and industry. Additionally, Brandwatch gives you the ability to conduct competitive analysis and get key customer insights, which can help you make better-informed decisions about your social media activities.
BuzzSumo
Networks: Facebook, LinkedIn, Twitter, Pinterest, Google plus
Price: Starting at $79 per month
BuzzSumo is a powerful tool for analyzing the performance of content from your website and social media. It lets you know which content and which social networks produced the most shares, it helps you find out which topics are trending in your industry by entering a keyword, and it helps you determine which content length and content format to use. BuzzSumo can also help you decide which influencers to target and to find out where your competitor’s backlinks are coming from.
Google Analytics
Networks: All
Price: Free
Although Google Analytics (GA) is essentially a web analytics tool, it can also help you get important social media information. For instance, you can see which social networks are driving traffic to your website and how many social media users convert into leads or customers. Likewise, you can measure your social media ROI and use UTM parameters to track social media campaigns.
Simply measured
Networks: Facebook, LinkedIn, Twitter, Instagram, YouTube
Price: Not available
Simply Measured offers three different products for social media marketers: social listening, social analytics, and social media management. You can see competitive social analytics and measure the performance of five social networks: Facebook, LinkedIn, Twitter, Instagram, and YouTube.
Other social media analytics tools that are worth mentioning:
Tailwind – A tool utilized for Instagram and Pinterest, with a price of $9.99 per account per month.
Iconosquare – This is the best tool for Instagram analytics, with a starting price of $9 per month.
Tweet reach – A social media analytics tool specifically for Twitter, with a starting price of $29 per month.
by Sofi | May 25, 2018 | Social Media Marketing
Don’t let the summer stop you from being productive and making the most out of the season. Whatever type of business you run, summertime is a great time to step up your game on social media. So, here are some content ideas you can use to improve your social media presence during this hot season.
#1 Post summer visual content
Photos and videos are an easy way to boost engagement on social media, so make sure you take advantage of this during the summer. You can post photos or videos from your summer products, local summer events, the city you live in, a favorite vacation destination, or anything else that you think will engage your audience. Make sure you post interesting, high-quality photos and videos to ensure a positive feedback from your audience.
#2 Hold a summer social media contest
Contests are a great way to spark the interest of your fans and followers during the summer days. You can hold a contest where your followers have to post some type of photo or video, give an answer to a question, etc. Make sure you clearly lay out the rules and announce the prize for the winners. The prize can be anything from giving away a discount coupon to winning a short trip, depending on your budget.
#3 Share business tips and advices for the summer season
You certainly learned many things from your past experience, so share your knowledge with your audience. Everybody would appreciate a useful tip or advice that could help them in their own career. Talk about what kind of strategies usually work for you in the summer, different business experiences you had, and the lessons you learned working during the summer season. You can write a social media post or put your thoughts in a blog post.
#4 Conduct a summer survey
People have a lot of free time on their hands during the summer, so this is a great period to conduct a survey. Ask your customers what they think about your summer products or services, ask them for suggestions, and let them know that their opinions matter. You will get useful feedback, but more importantly, you will engage your customers and generate a buzz for your business.
#5 Advertise your summer specials and sales
Social media is the best place to advertise your seasonal specials and sales. Inform your fans and followers about your special offers by creating fun summer-themed ads, events, and social media posts. This is a great way to generate engagement and reach, as well as increase sales.
Add these content ideas to your social media plan this summer and enjoy the season!
by Sofi | May 4, 2018 | Social Media Marketing
Instagram is now one of the largest social media networks with over 800 million monthly active users. Therefore, all kinds of businesses are increasingly using this platform to promote their brands, products, and services.
There are plenty of good reasons you should use Instagram to promote your business, so here are a few you should seriously consider:
#1 Visual content
I often say that visual content is king because it never fails to engage your audience. People are visual creatures, and they process and remember visual content faster than any other type of content. The good news is, Instagram exclusively posts visual content: photos, videos, and stories. Adding relevant hashtags on your visuals will make them easy to find and increase engagement.
#2 High engagement
Instagram has massive engagement rates, higher than the other social media platforms. For instance, according to Influencer Marketing Hub, “the average Facebook or Twitter user has an engagement rate of only 0.5 – 1.0%. The average Instagram account, though, has an engagement rate of 3%.”
#3 Connecting with customers
People can find and follow your brand on Instagram by a simple search. You can engage with your followers in the comments by answering questions or remarks they might have. They can also share and tag your photos, which helps to further increase interest in your products as well as reach new audiences.
#4 Having a business account
On Instagram you can create a business account that gives you some additional options in addition to the ones you get with a basic profile. By creating a business account, you will be able to get useful insights which let you learn about how your followers interact with your profile and help you measure your performance. Having a business account will also increase the credibility of your business.
#5 Instagram ads
If you want to reach targeted audiences on Instagram, you can take advantage of the Instagram advertising platform and create paid ads with targeting options like location, demographics, interests, and behaviors. Currently, you can choose to create one of the following ad formats: photo ads, videos, carousel ads, and stories ads.
#6 Sharing content on other marketing channels
You can fuel your other marketing channels by sharing the content you post on Instagram. You can easily connect your Instagram account to other social media networks such as Facebook and Twitter, so when you post something on Instagram it gets automatically shared on those networks as well. Or, you can save your photos in your phone gallery and share them on other networks whenever it’s convenient for you.
#7 Driving website traffic and sales
To attract visitors and generate traffic to your website, you should put a link to your website in your profile’s bio. You can also mention your website as well as include different calls to action in your comments.
By promoting your business on Instagram, you can generate sales as well. To achieve this, you should make sure you frequently post nice photos and videos of your products with creative captions and CTAs such as “Buy Now,” “Shop Now,” “Learn More,” etc.
by Sofi | Apr 27, 2018 | Social Media Marketing
Are you searching to receive a greater and more relevant Twitter following? This blog will demonstrate the key methods to improve your Twitter experience.
#1 Post More Visual Content
Tweets involving visual content collect more likes, shares, and retweets than the tweets without visuals.Therefore, brands must attempt to combine their tweets with a supporting image. Even though there’s nothing wrong with text-based tweets, images are better poised to encourage visitors to look at your post. Temporarily, infographics are shared three times more frequently than any other image on Twitter. Hence, if you’ve got some persuasive data to share with the world, go for it. Just be sure to include a graphic!
#2 Hashtags
HashTags are an exclusive identifier for a particular topic. With just a hashtag, someone who knows nothing about you will notice your tweet if they click on it. Hashtags link tweets that have a similar concentration on a subject. Popular Topics are just trending hashtags at a particular time. Therefore, if you want to have a wider spread with your tweets, include a hashtag or two in your tweet. One thing to bear in mind though is be exciting, be humorous, and let your knowledge out. Dull tweets even on the most popular topic will have poor results.
#3 Add a follow button to your blog
In order to raise your following, it is essential to eliminate all barricades to entrance, and the main fence to entrance is people finding their way to your Twitter profile. The simplest way is to add a social media button to your blog.
#4 Add a Twitter share button to your blog posts
Adding a share button to a blog is imperative for achieving greater twitter followers. With share buttons included, readers can easily tweet posts. The essential phase is to confirm that your Twitter @username is included in your tweets. There are several social sharing plugins such as social warfare, wp social sharing, and swifty bar among others that have this option.
#5 Link out to influencers in your blog posts
There are people in your industry who have a great impact on your target audience. They have big audiences of their own, and you can expand into them. After you publish a blog post, make sure to link out to some influencers and let them know about it. You can inform influencers via Twitter, Google+, or email.
#6 Avoid sending many tweets in a small period
Sending numerous tweets in a short period will contribute to more people unfollowing you. If you’re using diverse tools to send tweets, it can become a bit of a juggling act. If you’re aware of it and attempt to space out your tweets, it will be a big help. Tools such as Buffer are helpful since rather than hitting the tweet button, adding tweets to Buffer will make them available at the agenda of your choosing.
