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5 Tips to Get More Clicks on Your Content

5 Tips to Get More Clicks on Your Content

Everyone has told you that great content is key for your brand’s online success. So you regularly post great content on all of your social media, your website, your blog, etc…now what? Having online content is not enough to build your brand; you also want to attract the attention of your audience in a way that generates click-throughs. Here are five tips on how to get more clicks on your content.

#1 Create Catchy Headlines

Whenever you are creating a headline, you want to make sure that it does two things: grabs attention and peaks interest to find out more. There’s an overwhelming amount of content online, so your headline has to first make someone scrolling stop in their tracks. Then, it has to make them want to follow through by clicking on the content. One good method of achieving this is to leverage the “curiosity gap.” Headlines that use the “curiosity gap” are specific enough to intrigue the reader but not so specific that they satisfy the reader’s curiosity.

#2 Promise Value

Have you ever seen something online and questioned why it mattered? Your audience is more likely to click on content when they know exactly what value the piece is offering them. Many advertising copywriters suggest using the phrase “how to” in your content to provide a specific direction and what to expect. Your content should speak for itself as to why your audience should pay attention. It should be simple and straightforward so there is less thinking involved and more clicking!

#3 Clearly Address Your Audience

Part of creating great content in the first place is having a clearly defined audience. Do not be afraid to directly shout them out to direct them to your content. This lets the reader know that this material is right for them, and they should continue paying attention. You can grab attention by stating who the content is for or asking the reader if they fit a certain profile, such as “Beginner’s Guide For Small Business Startups” or “Are You an Independent Writer Seeking Work?”

#4 Include Visuals

No matter what device or platform your audience is using, images and videos attract more attention than plain text. Social media posts should always include visuals whenever possible to draw attention and stand out amongst a flood of other posts. Blog posts can use visuals to help the reader immediately understand what they are about to read and engage them to continue. Websites should use visuals, whether images or graphics, to direct the viewer as to what actions they should take. Visuals provide cues for your audience that help generate clicks.

#5 Place Links at Beginning of Posts

Social media is a great place to promote links and generate click-through traffic to websites and blogs. Generally, more people click on links provided in social media posts that are placed a quarter way in from the start. Although placing links at the very end can be more convenient, it is proven that the positioning does not lead to as many interactions.

These five tips on how to get more clicks on your content can make your posts more valuable for your business. Always keep in mind who your audience is and what action you want them to take.

Tips for Effective Website Copywriting

Tips for Effective Website Copywriting

Writing good copy for your website is very important if you want to keep visitors interested in your business and products. The advertising pioneer Shirely Polykoff once said, “Copy is a direct conversation with the consumer.” So, it’s up to you to make the conversation enjoyable for your consumers.

If you want to start writing great web copy, try the following tips:

#1 Write clear and comprehensive content

First and foremost, the content you write on your website needs to be clear, to the point, and easy to understand. Also, you need to make sure you don’t have any grammar or punctuation mistakes. If your visitors don’t get what you’re saying, they will lose interest and leave your website.

#2 Be concise

When writing copy, try to use short words, short sentences, and short paragraphs because most people have short attention spans and avoid content that is too long to read. Make your content short and simple yet memorable.

#3 Make your content skimmable 

To make your content skimmable, use informative headings, create numbered lists, bold important words and phrases, adjust font sizes, and use enough white space between paragraphs.

#4 Use active voice sentences

You should tend to use active voice sentences to provide a better experience for your readers. Active voice sentences are usually shorter, clearer, and more direct as opposed to passive voice sentences.

#5 Be positive

Positive words have a huge impact on people’s emotions, and they are more likely to remember them. This is why you should include as much positive language in your web copy as possible. There are times when negative language is appropriate as well, but you should be very careful of when and how you use it.

#6 Avoid using jargon

If you want your website to look professional you should avoid using jargon. If you use jargon, you risk getting misunderstood and some visitors might not take your website seriously. Instead of using jargon, stick to words that target your audience.

#7 Use storytelling

Build relationships with your customers and keep their attention by telling a good story. Honest and compelling storytelling will get your customers more interested in your business and products, and it will make you seem more credible and authentic in their eyes.

#8 Include visuals

To improve your audience experience on your website, enrich your content with different types of visuals whenever appropriate. You can include photos, videos, infographics, or any type of visual that will make your content more appealing and/or informative.

#9 Create CTAs

Having great web content is not enough if you want to convert your visitors into leads and customers. Encourage your visitors to take action on your website and move them down the sales funnel by creating a powerful call-to-action. Depending on your specific goals, you can create CTAs such as: Subscribe Now, Sing Up for Free, Download Brochure, etc.

#10 Include relevant sources

Back up your claims with relevant sources. For example, you can use statistics, articles, case studies, and other relevant sources to prove the information you share on your website is true.

#11 Proofread and edit

However confident you are that your web content is great, there is always a possibility that you made some mistakes. Therefore, always proofread your content to make sure everything is correct, and if necessary make some edits as well.

3 Marketing Tips to Help Your Business Make the Most of This Holiday Season

3 Marketing Tips to Help Your Business Make the Most of This Holiday Season

The holiday season is an opportunity for your business to grow in both sales and customer base, so it’s important for you to optimize your marketing strategy, and make the most of it. Here are some tips on how to make the busiest season of the year, the best part of the year for your business.

#1 Prepare social media content

People spend a lot of time on social media during holiday season. Before they go on their holiday shopping, they often go online to check for discount announcements, ask for product prices, and search other information about their favorite brands. Therefore, it’s essential for you to prepare a great holiday content for your social media profiles. Publish the kind of content your audience liked in the past, share some exciting news, discount offers, post cute holiday photos, or organize fun events.

By posting on social media during the holidays, you can reach a wider audience, and consequently increase engagement. A good idea is scheduling your posts for publishing in advance, instead of publishing each post individually. This can save you a lot of time that you can use to focus on other business issues, and you can schedule posts to be published at optimal times of the day when your audience is active the most. So, prepare awesome content and then schedule it for publishing at specific dates during the holidays.

#2 Optimize your website

Optimize the content and the look of your website for the holidays. Add relevant information, feature new products/services and discount offers, and include CTAs. Update your website with news about your work, your company, and your brand. Add the kind of content you think your website visitors would like, then organize it and make it easy to find.

Also, try to create a great user experience for people who visit your website. Consider editing the look of your website by adding a holiday flair. Design some cool graphics, change website colors, get creative with it and give it a nice festive look.

#3 Send emails to business clients

If you work with business clients, send a nicely crafted email to all of them, and wish them a great holiday season. You can design beautiful email templates in MailChimp, which is a great online platform for email marketing. It offers plenty of cool layouts and themes you can choose from, as well as content and design editing tools.

Sending a holiday email is a great opportunity to express your appreciation and gratitude for the opportunity to work with your clients, as well as your hopes for further collaboration. This is a great time to remind them of how great it is to work with you and strengthen your relationship. Show them how much you value them, and your clients will appreciate the attention.

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Use the holiday season to promote your business, attract new customers, and strengthen the relationship with your clients. It’s the busiest and most cheerful time of the year. Use this to your advantage, and prepare your marketing strategy accordingly.

We wish you a joyous and prosperous holiday season!