Google AdWords is one of the most progressive advertising platforms that allow businesses to have their products and services publicized to potential clients.
In this guide, we demonstrate the most important tips to keep in mind before launching an AdWords campaign.

#1 Perform keyword research

The key element of a successful campaign is recognizing the customer and what they want. If there is a lack of interest in the service or product that is advertised, the campaign will not be successful regardless of the budget. As a result, it’s essential that you know your customers’ wishes and desires before constructing your campaign.

#2 Observe what your competitors are doing

Make sure to identify what your competitors are doing and recognize the landing pages, keywords, and ads that function best and those that do not. Moreover, you can be aware of their keywords too with a competitive intelligence tool called KeywordSpy. It provides you with all of your competitors’ advertising history in an arranged and well-ordered format.

#3 Establish a unique selling proposition

It is essential to have a unique selling proposition that distinguishes you from your competition. There are three motives as to why you need a strong unique selling proposition: it will produce more traffic while keeping unwanted leads at bay, it will increase your conversion rates, and it’s a potential game changer that can reject price comparison shopping. If you’re offering one of a kind products or services, customers won’t think of you as an item but rather as an opportunity. Therefore, make sure to analyze customer shopping patterns, grasp what they like, and observe what they don’t like about your industry.

#4 Use negative keywords

Always make sure to include negative keywords in your targeting. Negative keywords are keywords related to other keywords in the campaign that are not related to what is being advertised. In this way, you can ensure that ads do not show to users who would not find them applicable.

#5 Campaign set up by device type

With the increased usage of mobile phones, there is a great possibility that the majority of the AdWords traffic will come from a mobile device. It’s not recommended to assume that desktop and mobile traffic produce identical results. The best method is categorizing campaigns by device type. This method allows you to manage desktop traffic independently from mobile traffic and to set bids one at a time, produce diverse funnels, and simply track the results by device in order to confirm you’re in complete control of your ROI regardless of device type.

#6 Implement conversion tracking

Setting up conversion tracking is an essential step, and without proper tracking in place, there isn’t a method to trace and promote successful keywords, ads, or keyword themes. Moreover, conversion tracking permits continuing optimization built on the data but also enables direct insight into the ROI for your efforts.