Instagram is now one of the largest social media networks with over 800 million monthly active users. Therefore, all kinds of businesses are increasingly using this platform to promote their brands, products, and services.
There are plenty of good reasons you should use Instagram to promote your business, so here are a few you should seriously consider:
#1 Visual content
I often say that visual content is king because it never fails to engage your audience. People are visual creatures, and they process and remember visual content faster than any other type of content. The good news is, Instagram exclusively posts visual content: photos, videos, and stories. Adding relevant hashtags on your visuals will make them easy to find and increase engagement.
#2 High engagement
Instagram has massive engagement rates, higher than the other social media platforms. For instance, according to Influencer Marketing Hub, “the average Facebook or Twitter user has an engagement rate of only 0.5 – 1.0%. The average Instagram account, though, has an engagement rate of 3%.”
#3 Connecting with customers
People can find and follow your brand on Instagram by a simple search. You can engage with your followers in the comments by answering questions or remarks they might have. They can also share and tag your photos, which helps to further increase interest in your products as well as reach new audiences.
#4 Having a business account
On Instagram you can create a business account that gives you some additional options in addition to the ones you get with a basic profile. By creating a business account, you will be able to get useful insights which let you learn about how your followers interact with your profile and help you measure your performance. Having a business account will also increase the credibility of your business.
#5 Instagram ads
If you want to reach targeted audiences on Instagram, you can take advantage of the Instagram advertising platform and create paid ads with targeting options like location, demographics, interests, and behaviors. Currently, you can choose to create one of the following ad formats: photo ads, videos, carousel ads, and stories ads.
#6 Sharing content on other marketing channels
You can fuel your other marketing channels by sharing the content you post on Instagram. You can easily connect your Instagram account to other social media networks such as Facebook and Twitter, so when you post something on Instagram it gets automatically shared on those networks as well. Or, you can save your photos in your phone gallery and share them on other networks whenever it’s convenient for you.
#7 Driving website traffic and sales
To attract visitors and generate traffic to your website, you should put a link to your website in your profile’s bio. You can also mention your website as well as include different calls to action in your comments.
By promoting your business on Instagram, you can generate sales as well. To achieve this, you should make sure you frequently post nice photos and videos of your products with creative captions and CTAs such as “Buy Now,” “Shop Now,” “Learn More,” etc.