#1 Optimize your social media profiles
Your social media profiles are the first thing new users look at, so it’s crucial to make a good first impression. Here are a few ideas on how to optimize your profiles:
- Use a unique profile photo that represents your brand, like a nice image of your logo that will make your profile stand out in the news feed.
- Fill your profile with relevant information about your business so that people will know what you do.
- Optimize your profile for SEO by including keywords and phrases your audience might search for.
#2 Post original, engaging content
To catch people’s attention, your content needs to be new, fresh, and original. Focus on posting relevant, engaging content that you know your audience will like and share.
#3 Interact with your followers
Posting engaging content on your profiles is essential part of your strategy–but it’s also super important to find time to engage with your followers. Respond to their questions and comments, engage in two-way communication, and show your followers you value their feedback. Doing this will help you keep your followers as well as get new ones.
#4 Follow others
You shouldn’t only wait for others to follow you on social media–you should also find others and start following them. For example, you can follow other similar brands from your industry, your clients, associates, friends, etc. When they see you’re following them, they might want to follow you back.
#5 Be positive and funny
You can never go wrong by including positivity and humor in your social media posts. People always have a positive response to these types of content, and they are more likely to share it with others.
#6 Use relevant hashtags
Add hashtags to your posts that are relevant to your brand and business. Use words and phrases that your audience is most likely to search for.
#7 Create and post viral content
Viral content is one of the best ways to reach a large audience on social media. For a content to go viral it’s usually best to make it surprising, positive, relatable, easy to understand, and easy to share.
#8 Reshare other people’s content
When you see an interesting post shared by someone else, don’t hesitate to share it on your page. Sharing content form other businesses makes them more likely to share yours.
#9 Link to your social media accounts
Linking to your social media accounts will greatly increase your visibility. Put social share buttons on your blog posts, add clickable icons on your website, include links in your newsletters, emails, etc.
#10 Make sure your content is shareable
This should be a no-brainer; however, some people forget to make their content shareable. Always make your posts public, so that your followers can easily share them directly from your page.
#11 Reach out to influencers
Influencers are great promoters of content, because they have many followers. Find influencers in your niche and try reaching out to them. If influencers share your content with their followers, some of them might become your followers as well.
#12 Post regularly and at the right time
Determine what posting times and frequencies result in most engagement and shares, and create a posting schedule based on that information.