Most companies nowadays incorporate social media in their marketing strategies, because it is of key importance for the success of their business. If you own a business, a good social media presence will help you reach more customers and promote your products and services without investing too much money. While many entrepreneurs want to market their businesses on social media, some have the dilemma of whether they should hire marketing agencies or other marketing professionals to take care of their social media marketing activities, instead of their in-house teams.
Let’s look at both sides of the argument and list some pros and cons of outsourcing social media marketing.
People who do this job have an expert knowledge and experience in the field, and they know exactly what and how needs to be done. They have the necessary writing, designing, and other job specific skills, so they are highly competent and little likely to disappoint.
Outsourcing your social media activities will help you save time. Coming up with good social media marketing strategies, content design and creation, and sharing on social media takes time. So, if for example, you hire a marketing agency to take care of those things, in the same time you and your in-house team can focus your attention on other important issues in your business.
If you hire experienced professionals to run your social media activities, you can expect fast and timely delivery. Good professionals can agree on specific deadlines and finish tasks on time. Furthermore, they will always be up to date with your business, and deliver new relevant content with a great speed.
Marketers are always up to date with the latest news and trends in the industry. They spend plenty of time reading and researching new information, and are knowledgeable about important facts concerning marketing and social media. This influences the way they work, helping them come up with the best marketing strategies for your business. That’s another great benefit of outsourcing your social media marketing activities to experts.
Hiring marketing professionals costs money. While prices vary, there are many available agencies and individuals on the market that you can choose from. However, most of them are pricey, and would probably cost more than paying your in-house team to do the same job.
A potential problem that can arise if other people are running your social media accounts, is making mistakes. The reason is that outsiders will never have the same inside knowledge of your company as your in-house team. If for example, someone asks a question on social media, they might not be able to know the right answer, and will end up either replying wrong, or ignoring the person. This kind of mistake can contribute to creating a bad image for your business.
Hired marketing professionals can engage with your audience on social media, but they will always lack authenticity and sincerity, since the business is yours and not theirs. The people in your team know your company best and are more loyal to your business than anyone outside the company. That’s why they can create much better connections and relationships with your followers on social media.
Outsourcing social media marketing can be costly and somewhat risky, but it can save you time and provide you a regular, great social media presence. Do you think outsourcing social media marketing is good for your business? Share your thoughts in the comment section.
Facebook stands out as one of the largest social media networks out there, with the highest number of active users. That’s why millions of businesses use it to promote their products and services. If you have a Facebook page for your business and you’re trying to get more people to like it, you know it’s a tough job.
To successfully promote your business on Facebook you need to have people that see, like, and follow your page, because those people are your potential customers. There are plenty of methods you can use to attract people to your page and get more likes, so here are some that have been proven to work.
#1 Create valuable content
You should focus on creating valuable content that will inspire people to like and share it with other people. The better your content, the more people will like and share it. And the more people like and share your content, the more people will see it. Try to create entertaining, educational, and informational posts. And make sure you make your posts public, so they can be seen and shared by anyone.
#2 Post visuals
Whether it’s a photo, a video, or an illustration, people like visual content. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. So, make sure you often post relevant but eye-catching photos and other visuals to your page. This can significantly increase your visibility, and get you new page likes.
#3 Keep it short and simple
Your posts should be brief and pleasant. People have short attention spans, so you don’t want to bore them with too much information. If you’re sharing a text, limit it to a small number of characters. According to jeffbullas.com, “posts with less than 80 characters in length receive 66% higher engagement than longer posts. Very concise posts – those between one and 40 characters – generate highest engagement.”
#4 Use the right timing
To get the best results, you should post your content at the right time of the day. This means the time of day when your target audience is most likely to be online. For example, people are more active on Facebook during the “non-busy” hours, when they are not at work. However, the best time to post depends on your business and your audience, so do some tests and research to find out what’s the optimal time to share your content.
#5 Use Facebook ads
Paid ads are always a good way to promote your products and services, and reach new potential fans on Facebook. You can target your audience based on location, demographics, interests, and so on. Based on your budget, Facebook will give you an estimation of the number of people you’re reaching.
#6 Promote your page
You can also attract people to your Facebook page by promoting it on other sites. For example, share it on all the other social media networks you use, and promote it on your main website. Let people outside of Facebook know that your page exists, and invite them to visit, like and share it.
Capturing the attention of your Facebook audience is important because it can help you achieve your business goals. By getting more followers on Facebook, you’re getting new potential customers.
Use the above methods in your strategy, and good luck on your quest to improve your Facebook presence, and get more likes on your page!
People use social media on a daily basis. This makes it a very suitable marketing platform for all kinds of business, and recently, social media marketing is becoming an increasingly popular method embraced by small businesses. This is mostly because it’s an inexpensive but efficient promotion tool. There is a variety of social media platforms, most of which are cost-free, easy to navigate, and have millions of users. According to BIA/Kelsey, 77.6% of small businesses use social media for marketing.
There are lots of ways small businesses can benefit from social media marketing, so let’s discuss some of them.
#1 Brand awareness
Social media marketing gives small businesses the opportunity to show off their products and services to the right audience, at any time. People can access their favorite brand’s page 24/7, since there’s no opening and closing time on social media. It’s important for the companies to choose and use the right social media networks, where their buyer personas are most likely to be active users. They need to design and publish relevant and shareable content on a regular basis, and occasionally engage with customers. This way they can create the right image of their brand over time, and consequently increase brand awareness.
#2 Website traffic
Social media marketing helps small businesses drive more clicks to their websites, by social media engagement. To attract visitors, they need to optimize their content for each social media network. They can accomplish this by publishing easily shareable content, using great visuals, attaching external links to their posts, and creating ads. Another effective method is connecting with customers by creating surveys, asking questions, and engaging in conversations. SEO plays a very important role too. A company’s social media account affects their SEO score as well, affecting their website traffic in turn.
#3 Relationship with customers
Unlike big businesses, small businesses tend to have a smaller audience on social media, so they can easily improve the relationships with their established or potential new customers. By dedicating a portion of their time to interact with their customers, companies can connect with them on a deeper level, and show them they care about them. They can have an effective two-way communication, answering their questions, talking about their interests and concerns, and so on. Having a good relationship with customers is not only beneficial, but essential for the success of any business, because without its customers any business would cease to exist.
Traditional marketing is expensive, but social media marketing can be done for free or at a low cost. Small businesses can benefit from this, especially if they’re on a tight budget. By focusing on distributing a great content and buzz marketing, they can have a great social media presence and promote their brands without investing any money. Paid ads, on the other hand, can help them reach wider and better targeted audience. Fortunately, paid advertising on social media can be done for a relatively low cost as well. In each scenario, social media marketing is a very cost-effective option.
Having these benefits in mind, small businesses should consider incorporating more social media marketing in their strategies.