The holiday season is an opportunity for your business to grow in both sales and customer base, so it’s important for you to optimize your marketing strategy, and make the most of it. Here are some tips on how to make the busiest season of the year, the best part of the year for your business.

#1 Prepare social media content

People spend a lot of time on social media during holiday season. Before they go on their holiday shopping, they often go online to check for discount announcements, ask for product prices, and search other information about their favorite brands. Therefore, it’s essential for you to prepare a great holiday content for your social media profiles. Publish the kind of content your audience liked in the past, share some exciting news, discount offers, post cute holiday photos, or organize fun events.

By posting on social media during the holidays, you can reach a wider audience, and consequently increase engagement. A good idea is scheduling your posts for publishing in advance, instead of publishing each post individually. This can save you a lot of time that you can use to focus on other business issues, and you can schedule posts to be published at optimal times of the day when your audience is active the most. So, prepare awesome content and then schedule it for publishing at specific dates during the holidays.

#2 Optimize your website

Optimize the content and the look of your website for the holidays. Add relevant information, feature new products/services and discount offers, and include CTAs. Update your website with news about your work, your company, and your brand. Add the kind of content you think your website visitors would like, then organize it and make it easy to find.

Also, try to create a great user experience for people who visit your website. Consider editing the look of your website by adding a holiday flair. Design some cool graphics, change website colors, get creative with it and give it a nice festive look.

#3 Send emails to business clients

If you work with business clients, send a nicely crafted email to all of them, and wish them a great holiday season. You can design beautiful email templates in MailChimp, which is a great online platform for email marketing. It offers plenty of cool layouts and themes you can choose from, as well as content and design editing tools.

Sending a holiday email is a great opportunity to express your appreciation and gratitude for the opportunity to work with your clients, as well as your hopes for further collaboration. This is a great time to remind them of how great it is to work with you and strengthen your relationship. Show them how much you value them, and your clients will appreciate the attention.


Use the holiday season to promote your business, attract new customers, and strengthen the relationship with your clients. It’s the busiest and most cheerful time of the year. Use this to your advantage, and prepare your marketing strategy accordingly.

We wish you a joyous and prosperous holiday season!