Every year multiple marketing events take place in different cities around the world in various forms: conferences, summits, workshops and classes, seminars, trade shows and expos, etc. People gather together at these events for the purpose of networking, learning about new products and technologies, searching for new business opportunities, discussing important marketing topics and trends, and more.
Here is a list of the best upcoming marketing events for 2018:
#1 DigiMarCon (Digital Marketing Conference)
Date and location: 5-6 September – London, UK
Starting price: £497
DigiMarCon is one of the most important marketing conferences in Europe. Attending this conference will provide you the opportunity to learn about digital marketing from many marketing experts, as well as the opportunity to network with other marketers and business professionals. Some of this year’s conference topics include: Digital Strategy, Web Experience Management, Mobile Marketing & Retargeting, Social Media Marketing, Video Marketing, Email Marketing, Data Science & Big Data, Growth Hacking, Programmatic Advertising, and other relevant digital marketing topics.
#2 Web Summit
Date and location: 5-8 November – Lisbon, Portugal
Starting price: €495
The Web Summit is considered the largest technology conference in the world and is held annually since 2009. Last year, the conference had 60,000 attendees, which ranged from 500 Fortune companies to small companies within the technology industry. As of 2016, Web Summit is a host to various independent conferences; this year there will be 25 conferences, some of which include: AutoTech, ContentMaker, Corporate Innovation Summit, DeepTech, Growth Summit, Startup University, etc. The Web Summit is an event focused on internet technology, so digital marketers can greatly benefit from attending it.
#3 #DMWF Conference & Expo
Date and location: 19-20 September – Amsterdam, Netherlands
Price: €399 for one day, €699 for two days
The #DMWF Conference & Expo takes place in Amsterdam next month, and it is an event focused on digital marketing and social media. If you want to learn from some of the most disruptive thought-leaders in the industry–then this is the right event for you. Some of the session topics that are going to be covered this year are: successfully forming an interactive digital content marketing strategy to increase engagement, exploring the value of your website analytics, the value of diversity in marketing, understand how VR and 360 are transforming the marketing and communication industries, understanding the way AI is going to revolutionize and impact on the way brands interact with customers, and other important topics.
#4 NEXT Conference
Date and location: 20-21 September – Hamburg, Germany
NEXT conference is a two-day event where you can learn about important digital trends and how they transform the marketing industry. The main topic for the conference this year is “Digital Fix – Fix Digital,” which is exploring the ways in which the digital world can be transformed. Attendees of this event will have great networking opportunities, as well as an opportunity to enjoy good music at the Reeperbahn Festival. You can get a ticket to attend the conference by applying for one of the four attendee groups: Regular Attendee, Startup Attendee, Student Attendee, or Press.
#5 Social Media Week London
Date and location: 14-16 November – London, UK
Price: £519 (Standard pass), £795 (Premium pass)
The SMW London is a leading three-day conference for marketers that explores how social media and technology influence business, society, and culture. This year the conference’s main theme is “Closer” which will explore the conflict between community and individualism. Three important sub-themes will also be discussed: The You Universe, The Social Divide, and AI vs. Humanity. If you’d like to learn about the newest trends and best practices in social media from leading business and marketing experts, then don’t miss the opportunity to attend SMW London this November.
Attending these types of events can be very beneficial for your business because it’s a great way to meet relevant people from the marketing industry and learn valuable information that you can later use to improve your marketing efforts.