Welcome to the NextGen Blog!

This is a blog for marketers and entrepreneurs. Starting from 2020, the blog is written by Aneta Palevska. Aneta is the founder of NextGen, a Full-Service Marketing Agency. She holds and MBA from one of the best business schools in the world, the University of Michigan. Before founding the NextGen Aneta had director level positions at Fortune 500 companies in New York and London. She is very passionate about marketing and helping small businesses and startups grow.

Why Every YouTuber Should Be On TikTok

Why Every YouTuber Should Be On TikTok

In this blog post I explain why every YouTuber should be on TikTok. I hope this content is useful for all YouTubers and brands who are interested in developing a presence on TikTok. Misconceptions About You TikTok Let's first talk about some common misconceptions...

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What I Love And Hate About Marketing

What I Love And Hate About Marketing

In this blog post I will share with you what I love and hate about marketing. I have over 10 years of work experience in the field of marketing. This field, like any other fields, has both good and bad sides. I hope that the information that I will share in this blog...

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Marketing Tools – The Best Free Marketing Tools

Marketing Tools – The Best Free Marketing Tools

In this blog post I will talk about the marketing tools that we use at my digital marketing agency. More specifically, I will talk about three categories of tools: tools for scheduling posts on social media, email marketing tools and content design tools. All of the...

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Posting Frequency Recommendations For Social Media

Posting Frequency Recommendations For Social Media

Most of us marketers understand the importance of posting frequency for achieving success on social media, however most of my clients seem totally clueless about this issue. To be honest with you, most of my clients had never even thought about the optimal posting...

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Social Media Strategy – My 3 Step Process

Social Media Strategy – My 3 Step Process

In this blog post I will share with you the first three steps that I you need to make in order to develop a winning social media strategy for your business if you are an entrepreneur, or a winning social media strategy for your clients if you are a marketer. I run a...

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What is TikTok? – A quick intro to TikTok

What is TikTok? – A quick intro to TikTok

In this blog post I will give you a quick introduction to TikTok. First I will explain to you what TikTok is, second I will share with you what I love about it, and third I will share with you its the biggest downside in my opinion. I have been managing TikTok...

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