Video is a powerful content marketing tool, and many businesses have made it an integral part of their marketing strategy. According to Renderforest, 5 billion videos are watched on YouTube every day, 100 million hours of video per day are watched on Facebook, and 4.6 billion video ads are watched online each year. These statistics prove that video marketing can be a rather effective way to promote and grow your business.
So, here are six important benefits of using video marketing:
#1 Increases brand awareness
Video attracts people’s attention more than other types of content. Creative and engaging video content is more likely to get likes, comments, and shares and has a great potential to become viral. This will increase people’s awareness of your brand and can get you new followers and new potential customers.
#2 Builds trust and emotional connection
The number one goal of marketing is to create long-term relationships with your customers, which are based on trust. Video is a great way to create a personality for your brand and connect with your customers in a more meaningful way, unlike other types of content. In videos, you can use things like voice, music, facial expressions, etc. to tell a story which evokes emotions. You can also create product videos to educate and inform customers about your products, which can help you build more trustworthy connections.
#3 Improves search engine rankings
Search engines love video content because this type of content engages people a lot. If you embed videos on your website, visitors will spend more time on your site, which in turn will help you rank higher in Google search. Also, don’t forget to optimize your video content for SEO by adding relevant titles, descriptions, links, and other important information.
#4 Boosts conversions and sales
According to a study by Eyeview, including video on a landing page can boost conversions by 80%. So, consider including a product video on your landing page to achieve this. Videos can also help you drive sales. Including an informational product video on your landing page might positively influence people’s decision to buy your product as well.
#5 It’s great for explaining products and services
By combining the visual and audio elements of a video you can easily explain or demonstrate your product or service. According to Wyzowl, 98% of users say they’ve watched an explainer video to learn more about a product or service. Also, according to Animoto, four times as many consumers would rather watch a video about a product than read about it. So, try to create informative product videos that will be useful for your viewers.
#6 Improves social engagement
Creating great video content will help you drive engagement on social media. If your followers like your content they are very likely to share it, and social sharing will increase your audience reach. The number of social media users is constantly growing, so keep that in mind when planning your future video marketing strategy.
Ranking refers to your website’s position in the search engine results pages (SERPs), and ranking factors are essential for effective search engine optimization (SEO).
According to SEO experts, there are over 200 ranking factors used by the Google search algorithm to rank websites and pages. However, not all ranking factors are equally important.
Here is a list of the most important Google ranking factors you should consider for 2019.
#1 Content quality
Publishing high-quality website content is crucial for good rankings.
- Create pages containing content that provides valuable information for the users, but also make sure your content has some length to it. According to research, content with over 2000 words gets higher rankings.
- Do a keyword research and use relevant keywords in your content. Also, use LSI keywords, which are keywordssemantically related to your main keyword.
- Understand search intent to understand what people are looking for and optimize your content accordingly.
- Optimize your pages for voice search since more and more people search content by voice.
- Video is very popular and drives a lot of traffic, so make sure you include video in your content strategy.
#2 Secure website
Switch your website to HTTPS, if you haven’t done so yet. HTTPS was first announced as an official ranking factor on the Official Google Webmaster Central Blog in 2014. Although it doesn’t affect SEO significantly, according to Google’s Gary Illyes, HTTPS may serve as a tiebreaker when the quality signals for two search results are otherwise equal. Plus, transitioning to HTTPS will help you deliver a better experience for your users.
#3 Mobile-friendly website
More than 50% of searches are now done on mobile devices, so you need to have a mobile-friendly website to provide a good user experience to your customers. Google now uses mobile-first indexing, which means that they use the mobile version of a page for indexing and ranking. Optimize your website for mobile and make sure your desktop and mobile content match.
#4 Page speed
Google wants to provide the best web experience for users, so the websites that load faster will rank at top results. That’s why page speed is a major ranking factor for your website, and you should optimize your page speed on both desktop and mobile.
Backlinks are one of the most important ranking signals on Google. To rank higher in the search results, your content should get quality backlinks from authoritative and relevant websites. You can build backlinks by writing great blogs and articles, creating infographics, guest blogging, writing skyscraper content, etc.
#6 Domain age and name
Websites that have existed for a longer period of time hold top ranking positions, while new websites have a hard time achieving that. So, it’s a great advantage if your website has been active for more than a year. Another relevant ranking factor is the domain name. If you have a quality website, an exact-match domain can help you rank higher.
#7 User experience
User experience (UX) influences your SEO as well. Focus on providing a great user experience by creating a website that is easy to use and navigate and has relevant, valuable content. This will keep visitors on your page longer, and it will help improve your search engine ranking.
#8 On-page SEO
On-page optimization is another important factor for improving your ranking position. Here are some aspects you need to look at when optimizing your website:
- Optimize your website with efficient metadata by writing relevant meta titles and meta descriptions for your pages.
- Use header tags to show the hierarchy of your content.
- Use keywords in the alt tags of your images to describe them.
- Use schema markup to provide search engines with more information about your content.
In order for any business to prosper and grow, a good marketing strategy is necessary. This requires a good marketer, and in order to be a good marketer it’s crucial to have a marketing education of some kind. Whether you’re a beginner or seasoned professional, there are a lot of options for taking marketing courses or accessing helpful resources online without having to pursue a formal education. Marketing trends are constantly changing, so even someone with a formal marketing education can benefit from taking one of these online courses. Often, you can find these tools online completely free of cost and available to anyone. Here is a list of the best websites for marketing education classes.
Hubspot offers both free and paid courses on a variety of marketing principles that include videos and quizzes to test your knowledge. Along with these courses, there is an extensive marketing library where you can read articles on the topic. One of the unique things about Hubspot is that the training academy allows you to access or rewatch course videos on specific topics without going through the course. The inbound marketing certification course is a great introduction to content marketing and lead generation. It includes 12 classes with over 5 hours of material, and there is a 60 question exam at the end of the course to become certified in the material.
Coursera is known for making the best courses on a variety of topics available to anyone anywhere. Partnering with top universities, these courses are built to fit your schedule. You can take courses on business and marketing, as well as on topics like psychology that could benefit your marketing strategies. Although these classes are not free, they are much more affordable than taking the same class at a university. Courses range from $29-$99, with advanced specializations for $250-$500. This offers options for almost any budget.
Udemy claims to be the largest online learning marketplace with 14 million students. There are courses on business, development, design, marketing, and productivity that are all beneficial for the success of a business. Typically classes cost around $200, so this option might not be for everyone. However, there are sales and discounts throughout the year to make these classes much more affordable on almost any budget. Businesses can also invest in Udemy courses for their employees to provide valuable training.
My.Copyblogger specifically focuses on the content aspect of digital marketing and offers a lot of useful materials beyond courses. Members can access webinars, eBooks, and forums to expand their education in a format that suits individual learning styles and interests. There is a free 20-part course to improve copy and content marketing that provides a certification at the end of the class. This website is a great tool for introducing people to the best digital practices and writing for the online world.
#5 Google Certifications
Google offers certifications for their online courses in Google Analytics and Google Adwords. Many businesses are requiring employees to be certified in Google Analytics and Adwords because they’re heavily used marketing tools. This makes sure the marketing team has a complete knowledge of how to use these tools via virtual training. Each course combines information pages and video tutorials along with activities and quizzes to help students master the information. The Google Adwords Certification includes specialites in Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. These certifications are completely free.
If you’re a marketer living in the 21st century, you almost certainly own a smartphone. This is a good thing, because it means that you can actually get some of your job done even when you’re on the move. To do this, you need to have the appropriate apps on your phone. So, let’s look at some of the best apps used by marketers worldwide.
The Hootsuite app allows you to connect to your Hootsuite account and manage all of your social networks from your phone. You can use the app to monitor the activity on multiple social accounts, create and schedule posts, engage with your followers, track your performance with various analytics reports, and more.
Buffer is a social media management platform with similar features to Hootsuite. Its main feature is the automated scheduling of social media posts. Buffer is a little bit more expensive than Hootsuite and usually a better option for large businesses.
Trello is a free tool for project management that marketers can use to organize and manage their campaigns and collaborate with their teams. The Trello app is very intuitive and easy to use, which makes it a favorite among marketers and other professionals alike.
Slack is a great software for messaging and team collaboration. It can integrate over 1500 different apps–which you can use to manage your entire workflow. The Slack app can be a handy marketing tool which you can use to work on your campaigns while being away from your desk.
The Canva app is a powerful, easy-to-use graphic design tool. You can use it to create social media images, infographics, posters, brochures, and other types of beautiful visuals, right from your phone.
#6 Adobe Photoshop Express
If you need to edit photos or create beautiful collages when you’re out of the office, the Adobe Photoshop Express app is a real lifesaver. It offers less features compared to the desktop version, but they are enough to get the job done.
The Dropbox mobile app lets you share files with other people who do or do not have Dropbox, and it can be a handy tool for project collaboration with your team. It also allows you to keep your data private and protect your files, folders, and links with passwords.
If you own a WordPress website or blog, it’s good to have the app on your phone in case you need to manage your website or blog when you’re out of the office. As with the desktop version, you can create and edit posts and pages, upload media, view stats, etc.
With the MailChimp app you can take care of your email marketing campaigns from the palm of your hand. You can design and send emails, create and manage lists and campaigns, check your stats, and more.
Evernote is an app that can help you organize your work. It allows you to take notes in the form of a text, photo, voice, web pages, etc.–which you can access at any time. It’s a very useful app that can help you be more productive and efficient in anything you do.
Website builders help individuals and small businesses create a website without having to hire a developer, which can be a costly expense. There are a range of website builders available online for any skill expertise, from the most basic beginner to more experienced coders. Before you can compare platforms to find the best website builder for you, it’s important to decide what exactly you want to do with your website. Do you need a blog section, photo gallery, online store, contact form, etc.? Once this has been decided, you’re ready to move on and choose your platform! This article compares four of the best website building platforms.
Wix is one of the most popular cloud based website builders with very little web development skills needed. Due to its high user-friendly rating, it is popular amongst creative businesses such as photographers, design agencies, and musicians.
Pros: Wix is a fully hosted platform, so you do not need to pay for hosting. You can access hundreds of intuitive design templates that are customizable. There are dozens of free and paid apps that you can install on your website that allow you to add new features and functionality to your site.
Cons: The Free and Connect Domain plans allow for Wix branded ads to appear on your website. The Connect Domain plan does not include a custom domain name, so you will have to purchase that separately. If you decide to move your website from Wix to another platform, it can be very complicated to do so.
Pricing: There are a variety of plans: Free, Connect Domain at $9.16 per month, Combo Plan that supplies a domain at $14.95 per month, and Ecommerce Plan at $26.25 per month.
Shopify is specifically designed for online stores and ecommerce websites with a simple, user-friendly interface. There are demos on how to use Shopify when you get started, and no programming skills are needed.
Pros: Shopify is an all-in-one hosted service, so they keep your site managed and updated. There is an integrated payment solution called Shopify Payments that allows you to add third-party payment gateways to accept payments. The intuitive drag and drop interface makes creating your site very user-friendly. You can even integrate Shopify into WordPress, allowing you to utilize two great website building platforms at once.
Cons: The pricing for this platform is higher than the others in this article for someone that is just starting out. If you decide to move your website from Shopify to another platform, it can be very complicated to do so.
Pricing: There are a variety of plans: Basic Plan at $29 per month, Shopify plan at $79 per month, and Advanced Shopify at $299 per month. There is a Shopify Lite plan at $9 per month that allows you to add a Shopify buy button to any website.
Weebly is a user-friendly website builder with a lot of great designs ready to use. It features a page builder that allows you to fully customize your site without needing any coding skills.
Pros: Weebly is a fully hosted platform, so you don’t have to worry about managing any software with this site. It comes with dozens of website design templates that are fully customizable to create a unique product, including a live page editor. There is built-in support for ecommerce, so you can easily create an online store through this platform.
Cons: Because Weebly is a fully hosted platform, you cannot hire a developer or designer at any point to add features or functionality to your website. There is a 3% transaction fee on every purchase made through your ecommerce store. You can upgrade to their business plan to avoid this additional fee.
Pricing: There are a variety of plans: Free, Basic Paid Plan at $8 per month billed annually, Pro Plan at $12 per month, and Business Plan at $25 per month.
Squarespace is a popular, fully hosted website builder that is intuitive and user friendly. Focusing on quality over quantity, there are fewer design templates to choose from, but the results are polished.
Pros: All of the design templates are ready to feature all kinds of content. They are fully editable, and you can use more than one template for the same website. Adding content to your website is easy; all you have to do is point anywhere on the website and start typing. Using the drag and drop system, you can create a website within minutes. Squarespace also offers an ecommerce plan that allows you to add an online store to your website.
Cons: Squarespace offers limited integrations with third-party services. This could possibly limit the growth of your business. The ecommerce plan only allows for payments with Stripe, Apple Pay, and PayPal.
Pricing: The website builder starts from $12 and $18 per month. The online store starts from $26 and $40 per month.
Thanksgiving is the time of year when people gather together to celebrate the blessings of the past year. It’s also a great time for businesses to promote their brand and products and renew the relationships with their customers. So, here are some marketing ideas that you can use to utilize your offline and online presence during the holiday this year.
#1 Show gratitude to your followers
As its name suggests Thanksgiving is all about “giving thanks.” So, this holiday is a great time to show your customers, fans, and followers gratitude for being there for you, because your business wouldn’t exist without them. Share things that you’re thankful for, then ask your followers to share the things that they are thankful for and engage in conversation.
#2 Give away things for free
Giving your customers something for free is another way of showing your appreciation for them. For example, you can give away free gifts for every purchase of your product, free eBooks, free downloads, free shipping during the holiday, etc. This will make your customers happy, and keeping your customers happy leads to increased brand awareness and growth in sales.
#3 Have a Thanksgiving sale
Instead of waiting for Black Friday, you can offer discounts for your products a few days earlier or during the whole Thanksgiving week. Put your discount offers on your website and social media profiles to make sure more people see it. Having discounts during a holiday is a great way to boost sales and generate revenue.
#4 Host an event
Hosting events is a great opportunity for connecting with customers and renewing your customer relationships, as well meeting other people working in your industry. For Thanksgiving, you can host a fun or educational event. For example, you can host a happy-hour meetup, speaking event, etc. Events are great networking opportunities and a good way to spread the word about your business.
#5 Run a contest on social media
Running a Thanksgiving-related contest on social media can help you increase engagement and sales. It can be a photo contest, a best recipe contest, a story contest, or any other type of contest that will engage your followers. They could win a prize such as a Thanksgiving dinner, a gift card, money prize, etc.
#6 Post visual content on social media
Visual content is always a winner and is one of the most viral types of content. For Thanksgiving, you can post holiday-themed photos and videos, photos with Thanksgiving quotes, fun holiday infographics, or a beautiful Thanksgiving card wishing your followers a happy holiday. You can find ready-to-use visual content on the internet or you can use graphic-design tools like Canva to easily design your own.