Best Company Contests to Attract Customers

Company contests, giveaways, and sweepstakes are a long-time favorite marketing technique. They can spread brand awareness, bring attention to a new product or service, or work toward a specific business goal. It’s highly likely that you’ve entered one of these contests at some point. Social media is a great platform to engage users and attract… Continue reading Best Company Contests to Attract Customers

Digital Marketing Books Great for Beginners

If you don’t have a college degree in digital marketing but want to pursue a career in the industry, or you’re a digital marketing newbie who needs a digital marketing strategy to promote your business–there are plenty of books that can help you achieve those goals. There is a rather large variety of digital marketing… Continue reading Digital Marketing Books Great for Beginners

Tips for Effective Website Copywriting

Writing good copy for your website is very important if you want to keep visitors interested in your business and products. The advertising pioneer Shirely Polykoff once said, “Copy is a direct conversation with the consumer.” So, it’s up to you to make the conversation enjoyable for your consumers. If you want to start writing great… Continue reading Tips for Effective Website Copywriting

Best Upcoming Marketing Events in Europe for 2018

Every year multiple marketing events take place in different cities around the world in various forms: conferences, summits, workshops and classes, seminars, trade shows and expos, etc. People gather together at these events for the purpose of networking, learning about new products and technologies, searching for new business opportunities, discussing important marketing topics and trends,… Continue reading Best Upcoming Marketing Events in Europe for 2018

7 Common Misconceptions About Marketing

A lot of businesses struggle with marketing, which is often due to the fact that they don’t correctly understand how marketing works. Maybe your business is not an exception. But having a wrong approach to marketing might cost you a lot: it might lead to customer loss, decreased sales, financial loss, etc. To help you… Continue reading 7 Common Misconceptions About Marketing

Tips for Improving Your Blog–Writing Skills

If you’re a blogger, then you know it’s not easy to continuously come up with new writing ideas and create high-quality content. Besides that, you should make sure your content is well-written and easy to understand, or people won’t read it. Although writing a blog can seem pretty scary sometimes–don’t worry–there are certain things you… Continue reading Tips for Improving Your Blog–Writing Skills

How to Start an Online Shop With Shopify

In the past, creating a store was a large undertaking that included leasing space, purchasing inventory, structuring shelves, and working lengthy hours in the store. Now, things are set differently, and thanks to the revolution acknowledged as the World Wide Web, creating a shop can be completed easily with little more than a few mouse… Continue reading How to Start an Online Shop With Shopify

The Story Behind Shopify Success

Tobias Lütke was unsatisfied. He was aware that he had amazing products to sell (a line of elite snowboards), but he was struggling to find a practical method to sell his products online. Despite his numerous years of professional programming knowledge, Lütke discovered that his hard work was thwarted by inflexible e-commerce platforms with partial… Continue reading The Story Behind Shopify Success