If you don’t have a college degree in digital marketing but want to pursue a career in the industry, or you’re a digital marketing newbie who needs a digital marketing strategy to promote your business–there are plenty of books that can help you achieve those goals. There is a rather large variety of digital marketing books that tackle different topics, but here is a list of books that are great for beginners:
#1 Digital Marketing For Dummies
As the title suggests, this book is useful for people that don’t have any knowledge or experience in the field of digital marketing. It is a simple 300-page guide covering all important aspects of digital marketing, including: customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics.
By reading this book you will be able to:
- Develop an individually tailored digital marketing campaign
- Offer an effective lead magnet to convert visitors
- Keep your audience invested in your brand, products, and services
- Create a return path with frequent and strategic communication with your customers
Authors: Ryan Deiss, Russ Henneberry
#2 Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
This book looks at the past, present, and future of digital marketing. It can help both beginners and experienced marketing professionals understand the digital media world and learn how to succeed. It covers topics such as: search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement, and digital marketing strategies.
Author: Damian Ryan
#3 Digital Marketing: Strategy, Implementation, and Practice
This textbook is great for students or anybody interested in learning about digital marketing from scratch. It is an excellent guide for companies who want to benefit from digital media and improve their marketing strategies. It includes case studies and interviews with leading companies such as Facebook and eBay. Readers can gain a valuable and realistic understanding of digital marketing, as well as learn how to create their own digital marketing strategies.
Authors: Dave Chaffey, Fiona Ellis-Chadwick
#4 Digital Marketing Strategy: An Integrated Approach to Online Marketing
“Digital Marketing Strategy” is a book that provides a very comprehensive step by step guide through the process of creating a digital marketing strategy, including a lot of practical examples, case studies, illustrations, etc. It covers social media, SEO, content marketing, acquisition, personalization, marketing automation, user experience, customer service, and other relevant digital marketing topics. The book is an insightful and useful read for both marketing professionals and beginners.
Author: Simon Kingsnorth
#5 The art of digital marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
This book is centered around an innovative methodology for successful digital marketing: start with the customer and work backwards. It follows an approach of the Digital Marketing Institute (DMI) called the 3i principles -Initiate, Iterate and Integrate. The book also contains exercises and action plans that can help you create a digital marketing strategy, as well as insightful case studies for all chapters.
Reading this book will help you:
- Get inside the customer’s head with deep consumer research
- Constantly improve your campaigns based on feedback and interactions
- Integrate digital activities across channels, including traditional marketing
- Build campaigns based on customer choice and control
Author: Ian Dodson
Here are some honorable mentions of other books exploring different areas of digital marketing that you should definitely consider reading as well: “They ask, you answer” by Marcus Sheridan, “Youtulity” by Jay Baer, “The big data driven business” by Russell Glass and Sean Callahan, “The power of visual storytelling” by Ekaterina Walter, “Content Inc.” by Joe Pulizzi, “Convert!” by Ben Hunt, “You’re my favorite client” by Mike Monteiro, etc.