Facebook stands out as one of the largest social media networks out there, with the highest number of active users. That’s why millions of businesses use it to promote their products and services. If you have a Facebook page for your business and you’re trying to get more people to like it, you know it’s a tough job.
To successfully promote your business on Facebook you need to have people that see, like, and follow your page, because those people are your potential customers. There are plenty of methods you can use to attract people to your page and get more likes, so here are some that have been proven to work.
#1 Create valuable content
You should focus on creating valuable content that will inspire people to like and share it with other people. The better your content, the more people will like and share it. And the more people like and share your content, the more people will see it. Try to create entertaining, educational, and informational posts. And make sure you make your posts public, so they can be seen and shared by anyone.
#2 Post visuals
Whether it’s a photo, a video, or an illustration, people like visual content. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. So, make sure you often post relevant but eye-catching photos and other visuals to your page. This can significantly increase your visibility, and get you new page likes.
#3 Keep it short and simple
Your posts should be brief and pleasant. People have short attention spans, so you don’t want to bore them with too much information. If you’re sharing a text, limit it to a small number of characters. According to jeffbullas.com, “posts with less than 80 characters in length receive 66% higher engagement than longer posts. Very concise posts – those between one and 40 characters – generate highest engagement.”
#4 Use the right timing
To get the best results, you should post your content at the right time of the day. This means the time of day when your target audience is most likely to be online. For example, people are more active on Facebook during the “non-busy” hours, when they are not at work. However, the best time to post depends on your business and your audience, so do some tests and research to find out what’s the optimal time to share your content.
#5 Use Facebook ads
Paid ads are always a good way to promote your products and services, and reach new potential fans on Facebook. You can target your audience based on location, demographics, interests, and so on. Based on your budget, Facebook will give you an estimation of the number of people you’re reaching.
#6 Promote your page
You can also attract people to your Facebook page by promoting it on other sites. For example, share it on all the other social media networks you use, and promote it on your main website. Let people outside of Facebook know that your page exists, and invite them to visit, like and share it.
Capturing the attention of your Facebook audience is important because it can help you achieve your business goals. By getting more followers on Facebook, you’re getting new potential customers.
Use the above methods in your strategy, and good luck on your quest to improve your Facebook presence, and get more likes on your page!