Writing good copy for your website is very important if you want to keep visitors interested in your business and products. The advertising pioneer Shirely Polykoff once said, “Copy is a direct conversation with the consumer.” So, it’s up to you to make the conversation enjoyable for your consumers.
If you want to start writing great web copy, try the following tips:
#1 Write clear and comprehensive content
First and foremost, the content you write on your website needs to be clear, to the point, and easy to understand. Also, you need to make sure you don’t have any grammar or punctuation mistakes. If your visitors don’t get what you’re saying, they will lose interest and leave your website.
#2 Be concise
When writing copy, try to use short words, short sentences, and short paragraphs because most people have short attention spans and avoid content that is too long to read. Make your content short and simple yet memorable.
#3 Make your content skimmable
To make your content skimmable, use informative headings, create numbered lists, bold important words and phrases, adjust font sizes, and use enough white space between paragraphs.
#4 Use active voice sentences
You should tend to use active voice sentences to provide a better experience for your readers. Active voice sentences are usually shorter, clearer, and more direct as opposed to passive voice sentences.
#5 Be positive
Positive words have a huge impact on people’s emotions, and they are more likely to remember them. This is why you should include as much positive language in your web copy as possible. There are times when negative language is appropriate as well, but you should be very careful of when and how you use it.
#6 Avoid using jargon
If you want your website to look professional you should avoid using jargon. If you use jargon, you risk getting misunderstood and some visitors might not take your website seriously. Instead of using jargon, stick to words that target your audience.
#7 Use storytelling
Build relationships with your customers and keep their attention by telling a good story. Honest and compelling storytelling will get your customers more interested in your business and products, and it will make you seem more credible and authentic in their eyes.
#8 Include visuals
To improve your audience experience on your website, enrich your content with different types of visuals whenever appropriate. You can include photos, videos, infographics, or any type of visual that will make your content more appealing and/or informative.
#9 Create CTAs
Having great web content is not enough if you want to convert your visitors into leads and customers. Encourage your visitors to take action on your website and move them down the sales funnel by creating a powerful call-to-action. Depending on your specific goals, you can create CTAs such as: Subscribe Now, Sing Up for Free, Download Brochure, etc.
#10 Include relevant sources
Back up your claims with relevant sources. For example, you can use statistics, articles, case studies, and other relevant sources to prove the information you share on your website is true.
#11 Proofread and edit
However confident you are that your web content is great, there is always a possibility that you made some mistakes. Therefore, always proofread your content to make sure everything is correct, and if necessary make some edits as well.