Social media is one of the most important elements of digital marketing. It is a crucial way for your business to reach and, more importantly, interact with a wider audience all over the world. However, not all social media platforms are the same. Each one has a unique way of displaying content as well as a specific demographic of users. It is important to choose the right social media platforms that will help you achieve your business goals. Here is an outline of the five most popular social media platforms.

#1 Facebook
It seems like everyone has a Facebook, and most people do. You can share text posts, photos, videos, events, ads, etc. Although a third of the users are between the ages of 25-54, this platform is generally beneficial for any business. If your demographic is in this age group, Facebook can be particularly effective for you. About half of the users check Facebook multiple times a day, so businesses can benefit from posting once or twice a day on this platform. You can also pay to promote your page, specific posts, or events through customizable and easy-to-use ads.

#2 Twitter
Individuals, small businesses, and huge corporations alike use Twitter on a daily basis to connect with each other. This platform has grown in popularity as a tool for conversation. Everyone uses it, and it allows for your customers to directly interact with your brand. The Twitter news feed is more fast-paced than other social media platforms, so a higher frequency of posts means that they are more likely to be seen by your audience. Just remember: Twitter is an ongoing conversation, so retweet often to engage others!

#3 Instagram
Visuals attract the most attention online, and Instagram capitalizes on this by exclusively posting photos and videos. That makes this platform ideal for businesses involved in lifestyle, food, fashion, personalities, and luxury brands. However, 32% of internet users have an Instagram account, so this platform should not be ruled out if you do not fit in the previous categories. Over half of the users are between the ages of 18-29, and 68% of Instagram users are female. Typically, one post a day is advised on this platform.

#4 LinkedIn
Professionals of all kinds can interact on LinkedIn, which specifically caters to businesses, recruiters, and job-seekers. Shared content includes resumes, job postings, company descriptions, employer/employee research, and professional articles. Users post two to four times a week instead of daily. The goal of this platform is professional networking, so businesses can interact with other professionals with ease on this social media site.

#5 Pinterest
Favoring recent content in contrast to the most popular content, Pinterest has a niche audience that caters to fashion, food, design, travel, and anything DIY. Users are predominantly female, skewing 4:1. Creative and visual content is shared by users multiple times a day, allowing them to categorize and save content by pinning it to boards. For artistic businesses, this is your prime social media site.
Having social media accounts is key for the success of your business. Just make sure you are choosing the right ones for your target audience!