Social media marketing is all about creating and publishing awesome content on social media, with the aim of getting and retaining customers. Although it sounds easy, it can sometimes be a very demanding job. Luckily, there is a variety of online tools that you can use for creating and managing your social media content. So, I made a list of 5 handy tools that can help you work on your social media marketing projects.
#1 Canva
Canva is an online tool for creating graphic designs and documents. It is used by both professionals and non-professionals. You can use Canva to create many different types of designs such as: social media posts, presentations, posters, postcards, flyers, and many others. There are number of different layouts and elements you can choose from when creating your designs. In the free version of Canva there are a lot of photos, icons, illustrations and other elements that you can use for free, but there is also a great choice of priced elements that you can buy for 1 dollar. There are also paid versions of Canva (Canva for work and Canva Enterprise) which offer additional options, but the free version works good enough for most people.
Page link: https://www.canva.com/
#2 Hootsuite
Hootsuite is a social media management platform, for managing multiple social media networks such as Facebook, Twitter, Google +, Instagram, and many more. This tool is great if you need to manage a few different social media accounts. There is a dashboard where you can publish and schedule content on all your accounts, you can receive messages, monitor the activities of your followers and interact with them, etc. You can do all of this for free if you manage up to 3 different accounts, or you can upgrade for an additional cost, and get more options.
Page link: https://hootsuite.com/
#3 Google Alerts
Google Alerts is a great content tracking tool. When you want to track information on a certain topic, Google Alerts can notify you via e-mail about the most recent articles, web pages, blogs, scientific studies and other information sources, which are on that topic. This way you can be constantly updated with new information about any search term you want to track, without spending time doing your own research. This can be very helpful if you’re writing blogs or any kind of content. You can set either g-mail or a different e-mail address to receive your Google Alerts, and you can use this tool for free.
Page link: https://www.google.com/alerts
#4 Google Analytics
Google Analytics is a free website analytics service, that tracks website traffic using a tracking JavaScript code, and creates reports. It’s one of the most powerful tools businesses use for getting different website statistics and data about their customers. So it provides you with great insight you can use for your marketing strategies. In Google Analytics you can set and track different social media goals and metrics, which can help you make appropriate marketing decisions in the future.
Page link: https://analytics.google.com/
#5 Asana
Asana is a web-based tool, that teams use to track their tasks and projects. It allows them to easily coordinate their work by online collaboration. You can use Asana to organize your team, supervise the work progress of your employees, or to work together with your colleagues on certain tasks. Using this tool, you can more conveniently share and comment projects with your team, compared to using an e-mail. This tool can be also helpful for coordinating your social media marketing activities, especially if you have an outsourcing job.
Page link: https://asana.com/
