In order for any business to prosper and grow, a good marketing strategy is necessary. This requires a good marketer, and in order to be a good marketer it’s crucial to have a marketing education of some kind. Whether you’re a beginner or seasoned professional, there are a lot of options for taking marketing courses or accessing helpful resources online without having to pursue a formal education. Marketing trends are constantly changing, so even someone with a formal marketing education can benefit from taking one of these online courses. Often, you can find these tools online completely free of cost and available to anyone. Here is a list of the best websites for marketing education classes.
#1 Hubspot
Hubspot offers both free and paid courses on a variety of marketing principles that include videos and quizzes to test your knowledge. Along with these courses, there is an extensive marketing library where you can read articles on the topic. One of the unique things about Hubspot is that the training academy allows you to access or rewatch course videos on specific topics without going through the course. The inbound marketing certification course is a great introduction to content marketing and lead generation. It includes 12 classes with over 5 hours of material, and there is a 60 question exam at the end of the course to become certified in the material.
#2 Coursera
Coursera is known for making the best courses on a variety of topics available to anyone anywhere. Partnering with top universities, these courses are built to fit your schedule. You can take courses on business and marketing, as well as on topics like psychology that could benefit your marketing strategies. Although these classes are not free, they are much more affordable than taking the same class at a university. Courses range from $29-$99, with advanced specializations for $250-$500. This offers options for almost any budget.
#3 Udemy
Udemy claims to be the largest online learning marketplace with 14 million students. There are courses on business, development, design, marketing, and productivity that are all beneficial for the success of a business. Typically classes cost around $200, so this option might not be for everyone. However, there are sales and discounts throughout the year to make these classes much more affordable on almost any budget. Businesses can also invest in Udemy courses for their employees to provide valuable training.
#4 My.Copyblogger
My.Copyblogger specifically focuses on the content aspect of digital marketing and offers a lot of useful materials beyond courses. Members can access webinars, eBooks, and forums to expand their education in a format that suits individual learning styles and interests. There is a free 20-part course to improve copy and content marketing that provides a certification at the end of the class. This website is a great tool for introducing people to the best digital practices and writing for the online world.
#5 Google Certifications
Google offers certifications for their online courses in Google Analytics and Google Adwords. Many businesses are requiring employees to be certified in Google Analytics and Adwords because they’re heavily used marketing tools. This makes sure the marketing team has a complete knowledge of how to use these tools via virtual training. Each course combines information pages and video tutorials along with activities and quizzes to help students master the information. The Google Adwords Certification includes specialites in Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. These certifications are completely free.
