by Sofi | Mar 9, 2018 | Other
Google AdWords is one of the most progressive advertising platforms that allow businesses to have their products and services publicized to potential clients.
In this guide, we demonstrate the most important tips to keep in mind before launching an AdWords campaign.
#1 Perform keyword research
The key element of a successful campaign is recognizing the customer and what they want. If there is a lack of interest in the service or product that is advertised, the campaign will not be successful regardless of the budget. As a result, it’s essential that you know your customers’ wishes and desires before constructing your campaign.
#2 Observe what your competitors are doing
Make sure to identify what your competitors are doing and recognize the landing pages, keywords, and ads that function best and those that do not. Moreover, you can be aware of their keywords too with a competitive intelligence tool called KeywordSpy. It provides you with all of your competitors’ advertising history in an arranged and well-ordered format.
#3 Establish a unique selling proposition
It is essential to have a unique selling proposition that distinguishes you from your competition. There are three motives as to why you need a strong unique selling proposition: it will produce more traffic while keeping unwanted leads at bay, it will increase your conversion rates, and it’s a potential game changer that can reject price comparison shopping. If you’re offering one of a kind products or services, customers won’t think of you as an item but rather as an opportunity. Therefore, make sure to analyze customer shopping patterns, grasp what they like, and observe what they don’t like about your industry.
#4 Use negative keywords
Always make sure to include negative keywords in your targeting. Negative keywords are keywords related to other keywords in the campaign that are not related to what is being advertised. In this way, you can ensure that ads do not show to users who would not find them applicable.
#5 Campaign set up by device type
With the increased usage of mobile phones, there is a great possibility that the majority of the AdWords traffic will come from a mobile device. It’s not recommended to assume that desktop and mobile traffic produce identical results. The best method is categorizing campaigns by device type. This method allows you to manage desktop traffic independently from mobile traffic and to set bids one at a time, produce diverse funnels, and simply track the results by device in order to confirm you’re in complete control of your ROI regardless of device type.
#6 Implement conversion tracking
Setting up conversion tracking is an essential step, and without proper tracking in place, there isn’t a method to trace and promote successful keywords, ads, or keyword themes. Moreover, conversion tracking permits continuing optimization built on the data but also enables direct insight into the ROI for your efforts.
by Sofi | Mar 2, 2018 | Social Media Marketing
Creating and sharing unique visual content can help you improve your online presence and increase brand awareness. So, here are 10 types of visual content that go viral on social media.
#1 Photos/Images
Eye-catching photos and images always grab people’s attention and have a huge potential to go viral. You can easily find or create beautiful photos to include in your content on social media. You can download free photos from sites like Shutterstock, you can create your own designs on sites like Canva, or you can post photos taken by you that add a personal touch to your content.
#2 Videos
Videos are another type of visual content that work well on social media. There are many different types of videos you can post to your page, like educational videos, product demos, testimonials from customers, funny videos, tutorials, etc. Make sure your video content is relevant yet unique and sets you apart from your competitors.
#3 Infographics
Whenever you want to quickly and clearly present important information to your audience–use infographics. With infographics, you can easily inform or educate people on any given topic. By visually representing the information in an infographic, you make it easy to consume and understand. Therefore, infographics are some of the most shared types of visual content on social media.
#4 Data visualizations
Data visualization is a great way to visually represent any type of data using charts, graphs, maps, diagrams, etc. Data visualizations can help you represent different facts, figures, trends, etc. in a visual context. If you put enough effort into creating relevant visualizations that are easy to understand–they can go viral in no time.
#5 Quotes pictures
Pictures with smart, motivational, or inspirational quotes can go a long way on social media. Especially popular are the ones with quotes by famous people, celebrities, scientists, or experts in some field. Quotes have the power to trigger people’s emotions, so people often share this type of content with others.
#6 Screenshots
You can take screenshots when you want to share some positive comments from customers, testimonials, reviews, or any other information that you think is relevant to share with your audience. You can also annotate your screenshots if you want to point out a specific part of the image that you’d like your audience to pay attention to. Screenshots that contain relevant information can easily go viral.
#7 CTAs
You can add CTAs to your visuals that direct your followers to take a certain action, like visit your website, subscribe to your blog, answer a question, click on a link, buy a product, and so on. Combined with the right colors and imagery, CTAs are very likely to get your followers engaged.
#8 Memes/Comics
Memes and comics are a fun, humorous type of content that make people laugh and create positive emotions. Therefore, this type of content can easily drive engagement and go viral.
#9 GIFs
GIFs are fun visuals that run for 2-3 seconds. GIFs can be added to a certain post to emphasize its meaning, show an emotion, some sort of reaction, and so on. If used in the right context they can be quite effective, so you should definitely consider including them in your visual content strategy.
by Sofi | Feb 23, 2018 | Social Media Marketing
Social media is greatly affecting consumers shopping behavior and companies invest a lot of time and money into marketing specialists and their education. Nevertheless, even if you aren’t an employee working in an organization that is eager to invest in your skills, you can educate yourself. The internet provides many opportunities to approach free social media marketing courses to improve your skills. There are many free social media marketing courses you can use to boost your marketing and social media skills, so here are the top most effective ones.
#1 Social Media QuickStarter
Social Media QuickStarter is excellent for beginners, who’re searching for a way to enter the social media world without any difficulties getting in the way. It provides you a complete guide to creating a social media presence on the most significant social media platforms.
#2 Social Media Analytics Course
This course is more tailored and focused on social media analytics only. Everyone knows how vital the increasing of revenue with the support of social media is and in order to accomplish remarkable results you need to understand how social media analytics works. The Free Social Media Analytics Course provides you social media marketing certification on completion.
#3 Hubspot Academy’s Inbound Marketing Certification
This course provides a diversity of free Inbound Marketing Certification Program. Despite the fact that their courses are intended at people in digital marketing, if you’re devoted you can learn a lot about content marketing. You can watch the videos at your individual pace and when you finish all the courses you can take an Inbound Marketing Certification Exam to get a certificate from Hubspot.
#4 Introduction to Social Media Strategy
This course presents a rapid and direct introduction to social media strategy. It lasts only 45 minutes but assists you to build a remarkable social media basis for your business. You should complete the course if you want to receive a grasp on the fundamentals of social media strategy quickly.
#5 Social Media Monitoring Course
This course is excellent guide for those who want to acquire knowledge on how to monitor their audience. Not only it provides you all the guidelines on how to gain those skills, it also offers detailed examples of monitoring, letting you to learn from them. The course provides you with social media marketing certification on completion.
#6 Google Analytics Academy
Google Analytics Academy is a magnificent online course for marketers seeking to up their game in everything Google-related. There has never been a better time to acquire all the knowledge about one of the most data-rich resources in the world. Some of the modules from the Google Analytics Academy include Digital Analytics Fundamentals and Google Analytics Platform Principles.
#7 Social Media Ethics
Social Media Ethics is very vital and detailed course. Even though, we don’t hear about social media ethics much in our everyday lives, it’s imperative to recognize it if you do want to use social media not only successfully but ethically too. This course includes various laws that explain what is legal for social media and what is not. Like most of the other courses this course offers you social media marketing certification on completion.
by Sofi | Feb 16, 2018 | Social Media Marketing
#1 Optimize your social media profiles
Your social media profiles are the first thing new users look at, so it’s crucial to make a good first impression. Here are a few ideas on how to optimize your profiles:
- Use a unique profile photo that represents your brand, like a nice image of your logo that will make your profile stand out in the news feed.
- Fill your profile with relevant information about your business so that people will know what you do.
- Optimize your profile for SEO by including keywords and phrases your audience might search for.
#2 Post original, engaging content
To catch people’s attention, your content needs to be new, fresh, and original. Focus on posting relevant, engaging content that you know your audience will like and share.
#3 Interact with your followers
Posting engaging content on your profiles is essential part of your strategy–but it’s also super important to find time to engage with your followers. Respond to their questions and comments, engage in two-way communication, and show your followers you value their feedback. Doing this will help you keep your followers as well as get new ones.
#4 Follow others
You shouldn’t only wait for others to follow you on social media–you should also find others and start following them. For example, you can follow other similar brands from your industry, your clients, associates, friends, etc. When they see you’re following them, they might want to follow you back.
#5 Be positive and funny
You can never go wrong by including positivity and humor in your social media posts. People always have a positive response to these types of content, and they are more likely to share it with others.
#6 Use relevant hashtags
Add hashtags to your posts that are relevant to your brand and business. Use words and phrases that your audience is most likely to search for.
#7 Create and post viral content
Viral content is one of the best ways to reach a large audience on social media. For a content to go viral it’s usually best to make it surprising, positive, relatable, easy to understand, and easy to share.
#8 Reshare other people’s content
When you see an interesting post shared by someone else, don’t hesitate to share it on your page. Sharing content form other businesses makes them more likely to share yours.
#9 Link to your social media accounts
Linking to your social media accounts will greatly increase your visibility. Put social share buttons on your blog posts, add clickable icons on your website, include links in your newsletters, emails, etc.
#10 Make sure your content is shareable
This should be a no-brainer; however, some people forget to make their content shareable. Always make your posts public, so that your followers can easily share them directly from your page.
#11 Reach out to influencers
Influencers are great promoters of content, because they have many followers. Find influencers in your niche and try reaching out to them. If influencers share your content with their followers, some of them might become your followers as well.
#12 Post regularly and at the right time
Determine what posting times and frequencies result in most engagement and shares, and create a posting schedule based on that information.
by Sofi | Feb 9, 2018 | Social Media Marketing
Would you like to drive more Facebook traffic to your website? Questioning how to optimize your website shares for visibility and reach?
In this article, you’ll learn a five-step plan on how to use Facebook to drive more traffic to your website.
#1 Frequently publish engaging content
The simplest method to establish engagement and loyalty on Facebook is to share captivating tips, news and pictures of your products and services on your Page a few times a week.
Also, try to incorporate links to your website on your Page posts with evident calls to action so that people can simply click through to your website.
#2 Compose Facebook Ads to increase website traffic
Facebook Ads increase website traffic and appear as large, clickable images in people’s News Feeds on both desktop and mobile devices. They are optimized to direct more customers to your site with notable offers, product sales or exclusive content.
# 3 Optimize your landing page
When promoting a URL in your posts and Page post ads, ensure that you use applicable webpages that are optimized for conversion. For instance, if you’re selling a new product, connect people directly to the product’s page and make it simple for people to buy the product instead of taking them to a generic homepage.
# 4 Target your ads
Facebook has numerous targeting methods to help you reach precise groups of people. For example, you can use data such as location, age, gender and interests to show your ads to the right people. When targeting location, you can target customers in specific countries, states, cities or zip codes. When targeting age & gender, you can select the age range and gender of the people who will find your ad relevant. You can also reach your customer based on their listed interests. For example, if your customers are car owners, you can target people who like automobiles or automobile industry.
# 5 Measure and optimize
There are some methods to measure and optimize your ads for better results:
Optimize for clicks bidding in order to increase website traffic, since your ads will be exposed to people that are most likely to engage with the content. You can test different types of Page post copy, calls to action (CTAs) and images in order to see which ones contribute the most engagement.
Use Page Insights and the Ads Manager to understand which ads are performing the best and which audiences are engaging the most. Ads Manager delivers precise reports that help you to understand which categories of people are interacting with your ads. You can use this data to revive your ad copy and images and continue running with the greatest performing ads.
