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9 Types of Visual Content That Go Viral on Social Media

9 Types of Visual Content That Go Viral on Social Media

by | Mar 2, 2018 | Social Media Marketing

Creating and sharing unique visual content can help you improve your online presence and increase brand awareness. So, here are 10 types of visual content that go viral on social media.

#1 Photos/Images

Eye-catching photos and images always grab people’s attention and have a huge potential to go viral. You can easily find or create beautiful photos to include in your content on social media. You can download free photos from sites like Shutterstock, you can create your own designs on sites like Canva, or you can post photos taken by you that add a personal touch to your content.

#2 Videos

Videos are another type of visual content that work well on social media. There are many different types of videos you can post to your page, like educational videos, product demos, testimonials from customers, funny videos, tutorials, etc. Make sure your video content is relevant yet unique and sets you apart from your competitors.

#3 Infographics

Whenever you want to quickly and clearly present important information to your audience–use infographics. With infographics, you can easily inform or educate people on any given topic. By visually representing the information in an infographic, you make it easy to consume and understand. Therefore, infographics are some of the most shared types of visual content on social media.

#4 Data visualizations

Data visualization is a great way to visually represent any type of data using charts, graphs, maps, diagrams, etc. Data visualizations can help you represent different facts, figures, trends, etc. in a visual context. If you put enough effort into creating relevant visualizations that are easy to understand–they can go viral in no time.

#5 Quotes pictures

Pictures with smart, motivational, or inspirational quotes can go a long way on social media. Especially popular are the ones with quotes by famous people, celebrities, scientists, or experts in some field. Quotes have the power to trigger people’s emotions, so people often share this type of content with others.

#6 Screenshots

You can take screenshots when you want to share some positive comments from customers, testimonials, reviews, or any other information that you think is relevant to share with your audience. You can also annotate your screenshots if you want to point out a specific part of the image that you’d like your audience to pay attention to. Screenshots that contain relevant information can easily go viral.

#7 CTAs

You can add CTAs to your visuals that direct your followers to take a certain action, like visit your website, subscribe to your blog, answer a question, click on a link, buy a product, and so on. Combined with the right colors and imagery, CTAs are very likely to get your followers engaged.

#8 Memes/Comics

Memes and comics are a fun, humorous type of content that make people laugh and create positive emotions. Therefore, this type of content can easily drive engagement and go viral.

#9 GIFs

GIFs are fun visuals that run for 2-3 seconds. GIFs can be added to a certain post to emphasize its meaning, show an emotion, some sort of reaction, and so on. If used in the right context they can be quite effective, so you should definitely consider including them in your visual content strategy.

How to Create Viral Content

How to Create Viral Content

by | Oct 27, 2017 | Other

Content is a key part of a good digital marketing strategy. It’s what gets people interested in your brand and products. And the goal of every business is to reach as many people as possible, who can later become its followers, fans, and customers.

Creating viral content is one of the best ways to reach many people at once, so here are some tips you should keep in mind.

#1 Target people’s emotions

Content that arouses some kind of emotional response in people is always an attention-grabber. People can’t stay indifferent to content that makes them feel happiness, anger, shock, surprise, or any other emotion. They tend to like it, comment it, and share it with other people. Create content that strikes a chord with people and it will become viral in no time.

#2 Make it relatable

People are triggered by things they can relate to. Relatable content increases engagement. People click on it and share it with other people, because it means something to them. To create this type of content means you know and understand your audience. So, consider publishing content that is in some way relatable to many people.

#3 Make it positive

Positive online content performs better than negative online content. People like when they see something that makes them feel good. For instance, consider including humor in your posts, because everybody likes a good laugh. If you publish something that improves the mood of your online audience, they are very likely to want to share it with others.

#4 Make it short and useful

Although the optimal length of your posts depends on your business and your goals, short content is more likely to go viral. It’s easy to consume, it saves people time, and they are more likely to engage by posting comments, participating in discussions, and so on. They will be even more interested in your content if they find it useful. So, try to make it educational, practical, helpful, and informative.

#5 Include visuals

Visuals enrich your content and make it more compelling. Photos, videos, graphs and illustrations make your content eye-catching, and increase the chance of your content getting noticed by more people. So, include beautiful and useful visuals in your content to make it more attractive and share-worthy.

#6 Stand out

If you want to get people genuinely interested in your content, you need to make it unique. Try to make it different and better from the content of your competitors. Try to be original, and don’t copy ideas from other places. Include something new, something nobody else has thought of. Think of your audience and what they might like, and come up with something inventive and creative.

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Using the above tips, you can create content that people will notice and share. Creating viral content is important, if you want your business to grow. However, this doesn’t mean all your content needs to be viral. Just remember that it’s useful to create viral content from time to time, to increase your fan base, and get new customers.