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Twitter was found in 2006, and has stood the test of time, becoming one of the most popular social media networks in existence. As of the third quarter of 2017 the network had about 330 million active users, according to Statista.

Twitter has also become a popular social media marketing tool among companies, which use it to promote and grow their businesses. However, there are many that haven’t jumped on the Twitter bandwagon, and still hesitate to use it. So, we made a list of seven important benefits of using Twitter for your business.

#1 Cost-effectiveness

There are no costs for joining Twitter. Creating an account on the platform and tweeting are free of charge. You only need to have a computer, tablet, or smartphone, and an internet connection.

#2 Reaching wide audience

As mentioned above, Twitter is one of the most used social media networks right now, with millions of active users. All kinds of people and institutions use it, including celebrities, politicians, corporations, etc. This means that you can easily reach large and diverse audiences by posting relevant content.

#3 Increasing brand awareness

You can increase awareness for your business on Twitter, by focusing on tweeting great content. Great content has a big chance of getting retweeted, meaning more people will see it, and those people can become your new followers. If your followers like your content, they can later become your customers.

#4 Boosting SEO and driving website traffic

Tweets appear in Google searches, so use appropriate keywords and tweet about topics you want to rank for. Maximize the reach of your tweets to get more traffic to your website. Make sure you include an URL to your website in the website field or your profile’s bio. Determine the optimal times of day for tweeting, and use hashtags to increase engagement. You can also create Twitter Ads campaigns and boost your tweets.

#5 Getting feedback

Tweeting is a great way to interact with customers, keep them updated about news for your business, and ask them for opinions on your products. People are usually happy to share their thoughts online, so you can use that information to improve your products and increase customer satisfaction.

#6 Following trends

By searching and following Twitter trends, you can find out what topics are Twitter users interested in at the moment, read about current trends in your industry, and even find out what people are saying about your brand. You can conveniently get real-time information about hot topics and trends, at any time.

#7 Keeping eye on the competition

If your competitors are on Twitter, then you have a chance to watch closely what they do. It’s good to occasionally check what they’re up to, because being aware of what your competition is doing can help you make better decisions for your business, and plan your marketing efforts accordingly.


Twitter community is constantly growing, and it’s slowly but surely becoming a must-have marketing tool for almost any kind of business.