As one of the leading innovative social media platforms, Instagram released it’s newest feature over the summer: IGTV. This feature allows users to take longer videos in a vertical format suited for mobile devices with enhanced discoverability through channels. Instagram took advantage of the statistics revealing more people are watching digital videos than television, with mobile videos accounting for the majority of mobile data traffic. Using a simple and intuitive design fit for your mobile device, anyone can create content on IGTV. So, how can you utilize IGTV for your business? Check out these tips.
#1 Build stronger connections with customers
Use these longer and more permanent videos for deeper storytelling behind your business. IGTV allows for videos up to an hour long, and it stores them on your personal channel. This can be used to a brand’s advantage by showcasing other dimensions of your business without being limited to one type of content, length, or format. Sharing stories that resonate with your customers will build a stronger relationship between them and your brand. Meaningful connections that show the human side of your business are longer lasting.
#2 Create a better mobile experience
With 800 million users, it’s important to cater to the mobile Instagram user in a way that best suits their mobile experience. One of IGTV’s biggest boasts is the vertical format that perfectly fits mobile screens. Do not repurpose and upload old horizontal videos. Instead, start fresh and take your time creating new content that embraces the vertical format. Online audiences are more in touch with amateur videography than that of professionals. Vertical videos feel more personal, less produced, and are therefore more appealing to your audience.
#3 Know when to post
The general social media tip of knowing what times are best to post to reach your audience still applies. Instagram is currently giving IGTV priority by adding notifications for new videos, so users scrolling through their feed will instantly know when you upload content. This makes posting when your users are most likely using the app very important. Now is the time to take advantage of this new feature’s extra promotion. Be one of the first to step out and use IGTV! Consumers will remember that.
These tips will help you take advantage of IGTV as a feature. However, you might be wondering what kind of content will help you grow your business on IGTV. Check out these video content ideas.
#1 Frequently Asked Questions
Do your current and prospective customers continually ask the same questions on your posts, website, by email, and by phone? You can film a weekly Q&A answering all of the frequently asked questions you collect. This provides your customers with important information with a personal touch that can build their relationship with your brand. With some luck, you can save customer service time as well!
#2 Behind the Scenes
Everyone feels more connected to a brand when they can see what happens behind the scenes. You want your audience to respect your work and feel loyal to your brand. Bringing them behind the scenes, even digitally, makes people feel included. Customers want to see the real you, and using IGTV provides a more authentic approach.
#3 Product Reviews
Most likely, your Instagram followers follow you because they are already interested in your product. IGTV is a great way to give more in-depth product reviews that are visually appealing and personal. Tag other accounts that are relevant or included in your product reviews to make them aware of your content to increase reach.