by Sofi | Dec 29, 2017 | Digital Marketing Tools
As you get started, publishing insightful and enjoyable content you’ll rapidly discover a variety of ways to improve research, produce material and allocate content on social media. Listed below are free tools that will help you achieve word-perfect writing:
#1 Thesaurus.com
Creating a captivating and fascinating reading experience is essential in a world full of content clutter. To keep away from replication, and to keep people interested, make sure dull language isn’t tainting the reader experience by sprinkling in different words. You can use Thesaurus.com to add more style and grace to your content.
#2 AdWords Keyword Planner
As a content marketer, you should continuously conduct research regarding keywords that can give your website a boost. AdWords permits you to rent ad space at the top of search results on a pay-per-click basis, whereby you select the keywords you want your ad to appear for. The more searches you run, the more you’ll comprehend in what way the tool works. Also, numerous searches give you a better impression of which keywords best suit your site.
#3 Google Trends
Google trends is the ideal way to produce new ideas for your blog and other content marketing opportunities. Although, the search engine giant’s Keyword Planner can offer you various keywords related to your business, you need an additional method to perform keyword research to discover relevant topics and see what’s trending.
#4 SiteLiner
SiteLiner is an important tool because it can detect duplicate content which can damage your SEO. Therefore, it’s essential that each of your web pages is unlike any other web page. Search engines return only to the resources that add the most value and having identical content causes confusion. In other words, it suggests that you’re likely to be filtered out of results. SiteLiner is a phenomenal tool for rapidly checking your site. The app is capable of scanning 250 web pages, free of charge, and it can detect broken links as well as help you eliminate roadblocks that can damage the user experience.
#5 SERP Preview
It is imperative that your blog posts and site pages are optimized for the SERPs (Search Engine Results Pages). Portent’s SERP Preview tool allows you to see how your web pages will be shown in Google search results. This tool conveniently allows you to improve your URLs, Page Titles, and Meta Descriptions that contribute to a better understanding of your content performance and higher rankings.
#6 CoSchedule’s Headline Analyzer
Writing great headline is significant to attracting attention and encouraging click-throughs, and CoSchedule’s ‘Headline Analyzer’ is a unique tool that analyzes and displays the strength of your blog post title.
#7 Answer The Public
Answer The Public enables you to input keywords applicable to your line of business, which it then uses to show groups of connected search queries that people are actively typing into Google. This is valuable for keyword research, as you want to be writing about the things that matter the most to your audience.
by Sofi | Nov 24, 2017 | Social Media Marketing
Instagram is currently one of the most popular social media networks in existence. According to Statista, they had 800 million monthly active users as of September this year. The platform is mainly used for sharing photos and videos from smartphones, and about a year ago Instagram launched their new feature – Instagram Stories, which was an instant success.
Since there are so many users on Instagram, many companies are taking advantage of the platform to promote and grow their business. They create accounts and share content to engage with their customers. However, certain types of content perform better than others. So, here is a list of the most engaging types of content on Instagram.
#1 UGC
User generated content (UGC) is when brands repost photos from their customers on their own profiles. It has become a popular social media marketing trend, and for a good reason. It is affordable yet powerful strategy for increasing your brand’s visibility and customer engagement. Regramming your customer’s photos shows them you appreciate them and their opinion about your products. Additionally, you always have available new content to post on your profile, and you save time and money for creating your own. GoPro is the best example of a brand that superbly uses UGC. They continuously engage their customers by encouraging them to post cool photos taken with GoPro cameras, and then reposting the photos on their profile which has millions of followers.
#2 Behind the scenes
By posting behind the scenes photos you show the human side of your brand. Keep in mind that everybody likes brands that value their employees. You can post photos of your happy employees working hard, activities where they show off their specific skills, their work spaces, and different types of events, such as birthdays, holiday celebrations in the office, or even a simple launch break. By posting this type of content you show you have a great company culture and a good working environment. This may also inspire your employees to share photos on their own profiles, thus further increasing their popularity and reach.
#3 Motivational and inspirational quotes
People like stuff that makes them feel motivated and inspired. If you post a motivational or inspirational quote that really hits the nerve of people, chances are they will like it and share it with others. Quotes from famous people that your customers admire can always perform well, but if you can come up with something original and awesome yourself, then you should go for it.
#4 Contests
Contests are a great way to engage your followers and promote your brand. You can organize fun contests with simple rules and give different kinds of prizes to motivate people to participate. The prizes don’t have to be something glamorous or too expensive as long as they’re exciting enough for your customers. For example, you can reward the winners with gift cards, discount cards, or they can win some of your products for free.
#5 Funny posts
If it’s appropriate for your brand, consider posting something funny from time to time. Everybody absolutely loves positive content. A hilarious joke, or a funny photo or meme can go a long way. This type of content gets shared a lot, and generates huge engagement. So, brighten up the day of your customers by giving them a good laugh.
#6 Product photos
Your audience follows you to keep up with news about your brand and products, so don’t forget to post photos of your products highlighting their features. You can post photos of what you have in-store, your best-selling items, product pairings, etc. Make sure you post quality photos with great colors and make use of the Instagram filters to make your photos look even better. By promoting your products, you also promote your brand, thus increasing brand awareness, and boosting sales.
by Sofi | Oct 27, 2017 | Other
Content is a key part of a good digital marketing strategy. It’s what gets people interested in your brand and products. And the goal of every business is to reach as many people as possible, who can later become its followers, fans, and customers.
Creating viral content is one of the best ways to reach many people at once, so here are some tips you should keep in mind.
#1 Target people’s emotions
Content that arouses some kind of emotional response in people is always an attention-grabber. People can’t stay indifferent to content that makes them feel happiness, anger, shock, surprise, or any other emotion. They tend to like it, comment it, and share it with other people. Create content that strikes a chord with people and it will become viral in no time.
#2 Make it relatable
People are triggered by things they can relate to. Relatable content increases engagement. People click on it and share it with other people, because it means something to them. To create this type of content means you know and understand your audience. So, consider publishing content that is in some way relatable to many people.
#3 Make it positive
Positive online content performs better than negative online content. People like when they see something that makes them feel good. For instance, consider including humor in your posts, because everybody likes a good laugh. If you publish something that improves the mood of your online audience, they are very likely to want to share it with others.
#4 Make it short and useful
Although the optimal length of your posts depends on your business and your goals, short content is more likely to go viral. It’s easy to consume, it saves people time, and they are more likely to engage by posting comments, participating in discussions, and so on. They will be even more interested in your content if they find it useful. So, try to make it educational, practical, helpful, and informative.
#5 Include visuals
Visuals enrich your content and make it more compelling. Photos, videos, graphs and illustrations make your content eye-catching, and increase the chance of your content getting noticed by more people. So, include beautiful and useful visuals in your content to make it more attractive and share-worthy.
#6 Stand out
If you want to get people genuinely interested in your content, you need to make it unique. Try to make it different and better from the content of your competitors. Try to be original, and don’t copy ideas from other places. Include something new, something nobody else has thought of. Think of your audience and what they might like, and come up with something inventive and creative.
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Using the above tips, you can create content that people will notice and share. Creating viral content is important, if you want your business to grow. However, this doesn’t mean all your content needs to be viral. Just remember that it’s useful to create viral content from time to time, to increase your fan base, and get new customers.
